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Google Ads Updates - Q1 2024 Roundup

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…

Google Ads Updates - Q1 Roundup

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…

How to Test RSAs

The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…

The Relevance Trap in Paid Search (and how to avoid it)

What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…

Getting the most out of RSAs

Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…

The thing about Responsive Search Ads

RSAs are complicated beasts. No longer is ad creation just a question of what to…

What are your Paid Search ads for?

Two (very broad) qualities that you want your paid search ads to have are: Relevance…

The rise of automation in Google Ads

The algorithms are trying to take the reins... Should we hand them over, or should…

How Google Ads has changed

Google Ads isn’t what it used to be…

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…

#4 Google Ads Updates not to miss

A roundup of the most useful updates to hit Google Ads over the last few…

#3 Advanced Google Ads Tips

Three quick tips to help you save time and boost performance for your Google Ads…

#4 Google Ads Updates (and what to do about them)

There have been a lot of changes to Google Ads in the last few weeks.…

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

Guided Meditation for PPC Professionals

Sit comfortably…Close Your eyes…Get ready for the world’s first guided meditation for PPC professionals 😉…

How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

How to Decide on your Google Ads Budget

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…

The Hidden Value of Mobile Traffic in Google Ads

As single metrics go, CPA and ROAS are right at the top of the tree.…

The 3 Times When Smart Bidding Makes Sense

When i first drafted the course module on Smart Bidding – a few months before…

3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Should You Bid on Brand Terms in Google Ads?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

5 Google Ads Tips (in 2 minutes)

Ready for five quickfire Google Ads tips?

Google Ads Device Segments - Optimising in Higher Resolution

How to use device segments to gain clearer insights and make better changes in your…

A Better Way to Judge Text Ads

A neat way to factor in both CTR and conversion rate when it comes to…

How to Target by Profession in Google Ads

Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…

Ad Text and The Principles of Persuasion

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…

Main Site or Standalone Landing Page..?

It’s a question every PPC-er faces…When should you send users to a page on the…