What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…

The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…

What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…

Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…

RSAs are complicated beasts. No longer is ad creation just a question of what to…

Two (very broad) qualities that you want your paid search ads to have are: Relevance…

The algorithms are trying to take the reins... Should we hand them over, or should…

Google Ads isn’t what it used to be…

Every couple of weeks I go live with my course members for a Q&A. It’s…

In this extract from the latest course unit – What to Do When Things Go…

A roundup of the most useful updates to hit Google Ads over the last few…

Three quick tips to help you save time and boost performance for your Google Ads…

There have been a lot of changes to Google Ads in the last few weeks.…

How to make an informed choice about your attribution model (course extract)...

Sit comfortably…Close Your eyes…Get ready for the world’s first guided meditation for PPC professionals 😉…

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…

As single metrics go, CPA and ROAS are right at the top of the tree.…

When i first drafted the course module on Smart Bidding – a few months before…

Three things to look out for when making bid adjustments in Google Ads search campaigns.

Why Impression Share Lost to Budget is good news for your campaigns

How Cost-Effective is Your Google Ads Activity?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

Ready for five quickfire Google Ads tips?

How to use device segments to gain clearer insights and make better changes in your…

A neat way to factor in both CTR and conversion rate when it comes to…

Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…