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Video
Google Ads Updates - Q1 Roundup
We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
How to Test RSAs
The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…
The Relevance Trap in Paid Search (and how to avoid it)
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
Getting the most out of RSAs
Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…
The thing about Responsive Search Ads
RSAs are complicated beasts. No longer is ad creation just a question of what to…
What are your Paid Search ads for?
Two (very broad) qualities that you want your paid search ads to have are: Relevance…
The rise of automation in Google Ads
The algorithms are trying to take the reins... Should we hand them over, or should…
Thoughts on structuring for smart bidding
Every couple of weeks I go live with my course members for a Q&A. It’s…
How to use the Auction Insights report
In this extract from the latest course unit – What to Do When Things Go…
#4 Google Ads Updates not to miss
A roundup of the most useful updates to hit Google Ads over the last few…
#3 Advanced Google Ads Tips
Three quick tips to help you save time and boost performance for your Google Ads…
#4 Google Ads Updates (and what to do about them)
There have been a lot of changes to Google Ads in the last few weeks.…
How to Choose an Attribution Model in Google Ads
How to make an informed choice about your attribution model (course extract)...
Guided Meditation for PPC Professionals
Sit comfortably…Close Your eyes…Get ready for the world’s first guided meditation for PPC professionals 😉…
How to Scale a Google Ads Account Safely
A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…
How to Decide on your Google Ads Budget
New clients or prospects often ask ‘how much should we spend?…’ Where do you find…
The Hidden Value of Mobile Traffic in Google Ads
As single metrics go, CPA and ROAS are right at the top of the tree.…
The 3 Times When Smart Bidding Makes Sense
When i first drafted the course module on Smart Bidding – a few months before…
3 Tips on Bid Adjustments in Google Ads
Three things to look out for when making bid adjustments in Google Ads search campaigns.
Learning to Love Lost Impression Share
Why Impression Share Lost to Budget is good news for your campaigns
Should You Bid on Brand Terms in Google Ads?
Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…
Google Ads Device Segments - Optimising in Higher Resolution
How to use device segments to gain clearer insights and make better changes in your…
A Better Way to Judge Text Ads
A neat way to factor in both CTR and conversion rate when it comes to…
How to Target by Profession in Google Ads
Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…
Ad Text and The Principles of Persuasion
A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…
Main Site or Standalone Landing Page..?
It’s a question every PPC-er faces…When should you send users to a page on the…
Ad Variations in Google Ads
Ad Variations in Google Ads Learn to set up simple, rigorous ad text testing with…
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Beyond Transparency. How to balance clarity and impact in Google AdsOctober 19, 2023/0 Comments
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New Search Term Insights in Google AdsJune 29, 2023/
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