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3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Should You Bid on Brand Terms in Google Ads?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

5 Google Ads Tips (in 2 minutes)

Ready for five quickfire Google Ads tips?

Google Ads Device Segments - Optimising in Higher Resolution

How to use device segments to gain clearer insights and make better changes in your…

A Better Way to Judge Text Ads

A neat way to factor in both CTR and conversion rate when it comes to…

How to Target by Profession in Google Ads

Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…

Ad Text and The Principles of Persuasion

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…

Main Site or Standalone Landing Page..?

It’s a question every PPC-er faces…When should you send users to a page on the…

Ad Variations in Google Ads

Ad Variations in Google Ads Learn to set up simple, rigorous ad text testing with…

7 Ways to Write Better Text Ads

7 Ways to Write Better Text Ads Write more effective text ads for Google Ads.…

How to Install Google Analytics - Step by Step

How to Install Google Analytics - Step by Step GA opens up a treasure trove…

How to Optimize Google Ads without Conversion Data

How to Optimise Google Ads without Conversion Data How to evaluate and improve your campaigns…

How to Get More Conversions on AdWords

How to Get More Conversions on AdWords Five quick and simple ways to boost your…

Does AdWords Help SEO?

Does AdWords Help SEO? Want to know whether running PPC ads has any affect on…

Introduction to AdWords Location Targeting

Introduction to AdWords Location Targeting Targeting users by location is one of the most fundamental…

Why Can't I See My AdWords Ad?

Why Can't I See My AdWords Ad? Can't see your ad? Don't panic. Here's an…