RSAs are complicated beasts.
No longer is ad creation just a question of what to write. We also have to decide how many lines to write… whether, where and how many lines to pin… How much to focus on quality and relevance vs diversity of lines, and how – if at all – to factor Add Strength into these decisions…
So the latest course unit, Working with RSAs, comes in handy (as does the accompanying PDF guide on RSA choices and their effects).
I don’t mind telling you I learned plenty myself in the research for it – and I’m glad to be putting it live in the course today.
Here’s an extract: a close look at how RSAs perform in the wild…
