Google Ads Account Management
Clear, measurable improvements to your Google Ads.
Why work with me?
I’ve been doing paid search since the AdWords days. A Google employee, I’ve worked on both sides of the fence at agencies and in-house. Over my career, I’ve managed everything from startups to major brands like Puma, Hiscox, and Cancer Research UK.
These days, I work directly with businesses who want their Google Ads handled properly – by a seasoned expert they can genuinely trust. I manage everything personally, and I’m not interested in quick wins that don’t hold up. My focus is on the kind of steady, technical work that builds real, lasting results.
How I manage your account
Account Audit
I begin with a full account audit looking at campaign structure, search terms, conversion tracking, audiences, bidding, the lot. It’s a detailed look at what’s working, what’s wasting money, and what’s missing.
Fix the fundamentals
Most accounts I take on have obvious gaps – irrelevant traffic, broad match chaos, missing conversions. I tackle the biggest issues first so your spend starts working harder, quickly.
Refine and improve
Once the basics are sorted, I get into the detail: ad copy, extensions, negative keywords, budget allocation, landing page optimisation and testing. This is where the needle really starts to move.
Continuously Optimise
Ongoing reviews, optimisation, and reporting you can understand. With an expert eye on the detail you can relax and watch the results speak for themselves.
What's Included
- Full Google Ads account review
- Conversion tracking audit
- Campaign build or restructure if needed
- Keyword and search term refinement
- Ad copy updates
- Bid strategy optimisation
- Performance tracking and reporting
- Regular check-ins
What Our Customers Say
Get in Touch
phil@ppc-strategist.co.uk