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Phrase Match and the End of the Middle Ground

  • Google Ads Tips

Google Ads Updates – Q1 2024 Roundup

  • Google Ads Tips

Google Ads Updates – Q1 Roundup

  • Google Ads Tips

How to Test RSAs

  • Google Ads Tips

The Relevance Trap in Paid Search (and how to avoid it)

  • PPC Theory

Getting the most out of RSAs

  • Google Ads Tips

The thing about Responsive Search Ads

  • PPC Theory

What are your Paid Search ads for?

  • Google Ads Tips

The rise of automation in Google Ads

  • PPC Theory
The algorithms are trying to take the reins… Should we hand them over, or should we hold on tight?

How Google Ads has changed

  • PPC Theory
Google Ads isn’t what it used to be…

Thoughts on structuring for smart bidding

  • Google Ads Tips

How to use the Auction Insights report

  • Google Ads Tips

#4 Google Ads Updates not to miss

  • Google Ads Tips

#3 Advanced Google Ads Tips

  • Google Ads Tips

#4 Google Ads Updates (and what to do about them)

  • Google Ads Tips
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