Video

The algorithms are trying to take the reins… Should we hand them over, or should we hold on tight?
Google Ads isn’t what it used to be…
How to make an informed choice about your attribution model (course extract)…
A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale an account…
New clients or prospects often ask ‘how much should we spend?…’ Where do you find the answer?
Three things to look out for when making bid adjustments in Google Ads search campaigns.
Why Impression Share Lost to Budget is good news for your campaigns