Video

How to Scale a Google Ads Account Safely
- Google Ads Tips
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A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale an account…

How to Decide on your Google Ads Budget
- Google Ads Tips
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New clients or prospects often ask ‘how much should we spend?…’ Where do you find the answer?



3 Tips on Bid Adjustments in Google Ads
- Google Ads Tips
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Three things to look out for when making bid adjustments in Google Ads search campaigns.

Learning to Love Lost Impression Share
- Google Ads Tips
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Why Impression Share Lost to Budget is good news for your campaigns

The Lin Rodnitzky Ratio in Google Ads
- Google Ads Tips
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How Cost-Effective is Your Google Ads Activity?


5 Google Ads Tips (in 2 minutes)
- Google Ads Tips
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Ready for five quickfire Google Ads tips?

Google Ads Device Segments – Optimising in Higher Resolution
- Google Ads Tips
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How to use device segments to gain clearer insights and make better changes in your Google Ads campaigns…

A Better Way to Judge Text Ads
- Google Ads Tips
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A neat way to factor in both CTR and conversion rate when it comes to evaluating your Google Ads text ads.

How to Target by Profession in Google Ads
- Google Ads Tips
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Target users by profession in Google Ads. Just because there isn’t a setting… doesn’t mean it can’t be done 😉

Ad Text and The Principles of Persuasion
- PPC Theory
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A look at the six principles of persuasion from Robert Cialdini’s Influence… through the lens of a PPC marketer…

