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How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale an account…

How to Decide on your Google Ads Budget

New clients or prospects often ask ‘how much should we spend?…’ Where do you find the answer?

The Hidden Value of Mobile Traffic in Google Ads

The 3 Times When Smart Bidding Makes Sense

3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Should You Bid on Brand Terms in Google Ads?

5 Google Ads Tips (in 2 minutes)

Ready for five quickfire Google Ads tips?

Google Ads Device Segments – Optimising in Higher Resolution

How to use device segments to gain clearer insights and make better changes in your Google Ads campaigns…

A Better Way to Judge Text Ads

A neat way to factor in both CTR and conversion rate when it comes to evaluating your Google Ads text ads.

How to Target by Profession in Google Ads

Target users by profession in Google Ads. Just because there isn’t a setting… doesn’t mean it can’t be done 😉

Ad Text and The Principles of Persuasion

A look at the six principles of persuasion from Robert Cialdini’s Influence… through the lens of a PPC marketer…

Main Site or Standalone Landing Page..?

Ad Variations in Google Ads