VIDEO
Learning to Love Lost Impression Share
Why Impression Share Lost to Budget is good news for your campaigns
The Lin Rodnitzky Ratio in Google Ads
How Cost-Effective is Your Google Ads Activity?
Should You Bid on Brand Terms in Google Ads?
Should advertisers use their own brand name as keywords in Google Ads search campaigns? It’s a question you’ve probably either asked or had to answer, possibly many times… Like most of the persistent questions in PPC, it depends… But there are some specific pros and cons to brand bidding in search campaigns. Understanding these will […]
5 Google Ads Tips (in 2 minutes)
Ready for five quickfire Google Ads tips?
Google Ads Device Segments – Optimising in Higher Resolution
How to use device segments to gain clearer insights and make better changes in your Google Ads campaigns…
A Better Way to Judge Text Ads
A neat way to factor in both CTR and conversion rate when it comes to evaluating your Google Ads text ads.
How to Target by Profession in Google Ads
Target users by profession in Google Ads. Just because there isn’t a setting… doesn’t mean it can’t be done 😉
Ad Text and The Principles of Persuasion
A look at the six principles of persuasion from Robert Cialdini’s Influence… through the lens of a PPC marketer…
Main Site or Standalone Landing Page..?
It’s a question every PPC-er faces… When should you send users to a page on the primary website you’re promoting, and when to use a separate – unconnected – landing page, without links to your main navigation and content…. Watch the video for a full run through the all the major pros and cons of […]
Ad Variations in Google Ads
Ad Variations in Google Ads Learn to set up simple, rigorous ad text testing with this neat function in Google Ads (or AdWords, if you’re still stubborn). This video walks you through exactly how to start Ad Variations tests, and what to do with the data. Like my vids? Subscribe to my YouTube Channel for […]
7 Ways to Write Better Text Ads
7 Ways to Write Better Text Ads Write more effective text ads for Google Ads. This video walks you through seven types of messaging to boost your CTR and conversions. Like my vids? Subscribe to my YouTube Channel for more.
How to Install Google Analytics – Step by Step
How to Install Google Analytics – Step by Step GA opens up a treasure trove of information about the performance of your site, and your campaigns, and how to improve them. This video walks you through the simplest way to get GA up and running on your site.
How to Optimize Google Ads without Conversion Data
How to Optimise Google Ads without Conversion Data How to evaluate and improve your campaigns when you don’t have good (or any) conversion tracking to use… Transcript: How do you get more out of your Google Ads campaigns when you don’t have good conversion data to work with? The answer to this and more coming […]
How to Get More Conversions on AdWords
How to Get More Conversions on AdWords Five quick and simple ways to boost your AdWords conversions, conversion rate and ROI. Transcript: Today is about increasing your conversions but before we get into the five tips… if you don’t already have conversion tracking set up, then you please do that before you do anything else, […]
Does AdWords Help SEO?
Does AdWords Help SEO? Want to know whether running PPC ads has any affect on your organic rankings…? You’ve come to the right place. Transcript: The short answer is no. Using AdWords will not affect your organic results directly. It’s absolutely crucial to Google to preserve the integrity of their search results and the purity […]