Video

How to make an informed choice about your attribution model (course extract)…

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale an account…

New clients or prospects often ask ‘how much should we spend?…’ Where do you find the answer?

Three things to look out for when making bid adjustments in Google Ads search campaigns.

Why Impression Share Lost to Budget is good news for your campaigns

How Cost-Effective is Your Google Ads Activity?

Ready for five quickfire Google Ads tips?

How to use device segments to gain clearer insights and make better changes in your Google Ads campaigns…

A neat way to factor in both CTR and conversion rate when it comes to evaluating your Google Ads text ads.

Target users by profession in Google Ads. Just because there isn’t a setting… doesn’t mean it can’t be done 😉

A look at the six principles of persuasion from Robert Cialdini’s Influence… through the lens of a PPC marketer…