When i first drafted the course module on Smart Bidding – a few months before recording it – I jotted down that we were right at the tipping point of whether Smart Bidding for search campaigns was as good as a (very) well-managed account on manual bidding. Now (late 2020, and this is a fast-moving […]
Should advertisers use their own brand name as keywords in Google Ads search campaigns? It’s a question you’ve probably either asked or had to answer, possibly many times… Like most of the persistent questions in PPC, it depends… But there are some specific pros and cons to brand bidding in search campaigns. Understanding these will […]
It’s a question every PPC-er faces… When should you send users to a page on the primary website you’re promoting, and when to use a separate – unconnected – landing page, without links to your main navigation and content…. Watch the video for a full run through the all the major pros and cons of […]
Ad Variations in Google Ads Learn to set up simple, rigorous ad text testing with this neat function in Google Ads (or AdWords, if you’re still stubborn). This video walks you through exactly how to start Ad Variations tests, and what to do with the data. Like my vids? Subscribe to my YouTube Channel for […]
7 Ways to Write Better Text Ads Write more effective text ads for Google Ads. This video walks you through seven types of messaging to boost your CTR and conversions. Like my vids? Subscribe to my YouTube Channel for more.
How to Install Google Analytics – Step by Step GA opens up a treasure trove of information about the performance of your site, and your campaigns, and how to improve them. This video walks you through the simplest way to get GA up and running on your site.
How to Optimise Google Ads without Conversion Data How to evaluate and improve your campaigns when you don’t have good (or any) conversion tracking to use… Transcript: How do you get more out of your Google Ads campaigns when you don’t have good conversion data to work with? The answer to this and more coming […]