In this extract from the latest course unit – What to Do When Things Go Wrong – we look at how to investigate the effects of competition… a prime suspect when you’re facing a sharp rise in CPC.
While I don’t rank competition as one of the primary factors in paid search success (it doesn’t merit the focus it often gets from clients…) it’s important to know when changes in the auction landscape are affecting your stats. Auction Insights is the way to check that.
In this snippet, we run through the Auction Insights metrics and how to use them… and the additional insights available from the newer, reporting tab-only ‘Auction Insights 2’.
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