PPC Theory
PPC Theory
4 PPC Lessons from the Pandemic
The past year has been extraordinary, and hope is now rising that the worst effects…
Gamaleya Theory. Factoring Risk in PPC
Depending on where you're standing, a leap in the dark may be better than staying…
Google Ads Optimisation - Breadth vs Depth
As the options and apparent precision of audience targeting continue to increase, how accurate -…
How Well Does Google Know Us?
As the options and apparent precision of audience targeting continue to increase, how accurate -…
Why You Always Need a Plan in Google Ads
Generic optimisation can take your Google Ads campaigns to a certain level. After that, real…
5 Ways Done is Better than Perfect in Google Ads
“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…
PPC Beast Mode
To stay ahead of Smart Bidding, you have to exercise smarter bidding. One way of…
Selling iPhones to King Arthur - Knowing Your Audience and Speaking Their Language
To your audience, you may be like an alien. To speak to them, you'll have…
Are The Robots Coming? AI and PPC
Artificial intelligence used to be more artificial than intelligent. Clunky machines could be ridiculed for…
Ad Text and The Principles of Persuasion
A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…
Average Position. What Are We Losing?
WHAT’S HAPPENING? In February this year, Google announced the sunsetting of the average position metric.…
The Enemy Within? The Truth About Duplicate Keywords
“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…
The Google Ads Nudge
As I was discussing with someone in the Facebook group yesterday, the quality of support…
Attribution - Credit Where It's Due
In football, there’s a common view that strikers tend to be a bit on the…
The Lin Rodnitzky Ratio
The Lin - Rodnitzky Ratio What Kind of PPC Account Manager Are You…? The simple…
Does AdWords Help SEO?
Does AdWords Help SEO? Want to know whether running PPC ads has any affect on…
Recent Posts
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8 Things All PPC Clients Should KnowApril 8, 2021/0 Comments
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Guided Meditation for PPC ProfessionalsMarch 25, 2021/
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4 PPC Lessons from the PandemicMarch 11, 2021/
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How to Scale a Google Ads Account SafelyFebruary 25, 2021/
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5 Things to Know About the New Match TypeFebruary 11, 2021/
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#3 Unintuitive Things about Target CPAJanuary 28, 2021/
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How to Decide on your Google Ads BudgetJanuary 14, 2021/