“It’s like trying to get an old dog to get up off the sofa” That…

Three ‘A’s Two concepts have been central to the recent evolution of Google Ads: aggregation…

At time of writing, the latest iteration of the Google Ads interface has been around…

The idea that Google’s agenda sometimes diverges from ours as advertisers is not new, or…

How do you judge how ‘obvious’ a particular nugget of knowledge might be? On one…

I started managing a new account a few weeks ago. It has a lot going…

You’ve probably seen this kind of thing before… Google helpfully recommending that we ‘get more…

You might assume that it’s the stuff of science fiction… Runaway robots taking our poorly-specified…

What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…

Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…

I try not to dwell too much on the ‘good old days’ of precision PPC.…

RSAs are complicated beasts. No longer is ad creation just a question of what to…

The algorithms are trying to take the reins... Should we hand them over, or should…

Google Ads isn’t what it used to be…

If you set up a Google Ads account well… with sensible budgets, appropriate bidding, and…

Most of the time, Paid Search optimisation tends to be reactive. With a well-seasoned eye…

I talk (a lot) about how to optimise Google Ads campaigns… What levers to pull…

How do you choose which observational audiences to apply to your search campaigns? The usual…

The higher up the PPC game you look, the less difference you’ll find between practitioners.…

Milkshake, anyone? In the opening of his popular book, Competing Against Luck, Clayton Christensen, tells…

The past year has been extraordinary, and hope is now rising that the worst effects…

Depending on where you're standing, a leap in the dark may be better than staying…

As the options and apparent precision of audience targeting continue to increase, how accurate -…

As the options and apparent precision of audience targeting continue to increase, how accurate -…

Generic optimisation can take your Google Ads campaigns to a certain level. After that, real…

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…

To stay ahead of Smart Bidding, you have to exercise smarter bidding. One way of…

To your audience, you may be like an alien. To speak to them, you'll have…

Artificial intelligence used to be more artificial than intelligent. Clunky machines could be ridiculed for…

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…