PPC Theory

Google Ads Optimisation - Breadth vs Depth

As the options and apparent precision of audience targeting continue to increase, how accurate -…

How Well Does Google Know Us?

As the options and apparent precision of audience targeting continue to increase, how accurate -…

Why You Always Need a Plan in Google Ads

Generic optimisation can take your Google Ads campaigns to a certain level. After that, real…

5 Ways Done is Better than Perfect in Google Ads

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…

PPC Beast Mode

To stay ahead of Smart Bidding, you have to exercise smarter bidding. One way of…

Selling iPhones to King Arthur - Knowing Your Audience and Speaking Their Language

To your audience, you may be like an alien. To speak to them, you'll have…

Are The Robots Coming? AI and PPC

Artificial intelligence used to be more artificial than intelligent. Clunky machines could be ridiculed for…

Ad Text and The Principles of Persuasion

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…

Average Position. What Are We Losing?

WHAT’S HAPPENING? In February this year, Google announced the sunsetting of the average position metric.…

The Enemy Within? The Truth About Duplicate Keywords

“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…

The Google Ads Nudge

As I was discussing with someone in the Facebook group yesterday, the quality of support…

Attribution - Credit Where It's Due

In football, there’s a common view that strikers tend to be a bit on the…

The Lin Rodnitzky Ratio

The Lin - Rodnitzky Ratio   What Kind of PPC Account Manager Are You…?  The simple…

Does AdWords Help SEO?

Does AdWords Help SEO? Want to know whether running PPC ads has any affect on…