If you set up a Google Ads account well… with sensible budgets, appropriate bidding, and…

Most of the time, Paid Search optimisation tends to be reactive. With a well-seasoned eye…

I talk (a lot) about how to optimise Google Ads campaigns… What levers to pull…

How do you choose which observational audiences to apply to your search campaigns? The usual…

The higher up the PPC game you look, the less difference you’ll find between practitioners.…

Milkshake, anyone? In the opening of his popular book, Competing Against Luck, Clayton Christensen, tells…

The past year has been extraordinary, and hope is now rising that the worst effects…

Depending on where you're standing, a leap in the dark may be better than staying…

As the options and apparent precision of audience targeting continue to increase, how accurate -…

As the options and apparent precision of audience targeting continue to increase, how accurate -…

Generic optimisation can take your Google Ads campaigns to a certain level. After that, real…

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…

To stay ahead of Smart Bidding, you have to exercise smarter bidding. One way of…

To your audience, you may be like an alien. To speak to them, you'll have…

Artificial intelligence used to be more artificial than intelligent. Clunky machines could be ridiculed for…

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…

WHAT’S HAPPENING? In February this year, Google announced the sunsetting of the average position metric.…

“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…

As I was discussing with someone in the Facebook group yesterday, the quality of support…

In football, there’s a common view that strikers tend to be a bit on the…

The Lin - Rodnitzky Ratio   What Kind of PPC Account Manager Are You…?  The simple…

Does AdWords Help SEO? Want to know whether running PPC ads has any affect on…