Depending on where you're standing, a leap in the dark may be better than staying…

As the options and apparent precision of audience targeting continue to increase, how accurate -…

As the options and apparent precision of audience targeting continue to increase, how accurate -…

Generic optimisation can take your Google Ads campaigns to a certain level. After that, real…

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…

To stay ahead of Smart Bidding, you have to exercise smarter bidding. One way of…

To your audience, you may be like an alien. To speak to them, you'll have…

Artificial intelligence used to be more artificial than intelligent. Clunky machines could be ridiculed for…

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…

WHAT’S HAPPENING? In February this year, Google announced the sunsetting of the average position metric.…

“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…

As I was discussing with someone in the Facebook group yesterday, the quality of support…

In football, there’s a common view that strikers tend to be a bit on the…

The Lin - Rodnitzky Ratio   What Kind of PPC Account Manager Are You…?  The simple…

Does AdWords Help SEO? Want to know whether running PPC ads has any affect on…