Google Ads Tips
Google Ads Tips
Grow and Prune: How Expansion and Refinement Work Together in Google Ads
PPCers are often working in one of two modes: ā¢ Expand targeting to increase volumeā¢…
Account-level automated extensions: which to keep, which to cut
Account-level automated assets (as in automated āad extensionsā: a clearer name before Google changed it…
The value of exact matches in Google Ads
Although Exact Match is no longer worthy of the name when applied to a keyword,…
#5 Overlooked Features in Google Ads
Search Term Match Type Hereās a useful dimension that doesnāt get its fair share of…
What to know before Black Friday
Black Friday has always been closely associated with some kind of a āmad rushā. In…
How to uncover hidden performance patterns with AI
The impact of AI on our day-to-day marketing doesnāt grow gradually – it moves in…
How (not) to use PMax Search Themes
Despite a few recent positive updates, Performance Max continues to suffer from a notorious lack…
The #5 most important Google Ads updates of the year so far
1 Bid to profit 🤑 Announced at Marketing Live in May, initially expected to arrive…
The La La Landing Page Effect, and how to avoid it
It was the big moment of the Academy Awards, 2017. Warren Beatty and Faye Dunaway…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk Itās easy to think of Phrase Match as a…
Google Ads Updates - Q1 2024 Roundup
No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…
#5 Ingenious GPT Use Cases for Smarter PPC
Google has so far languished behind in the recent AI revolution. It may well catch…
#3 Tips to boost your PPC in 2024
1 Get creative with custom columns Custom columns have long been a valuable, underused feature…
Beyond Transparency. How to balance clarity and impact in Google Ads
Observe the following text, on the glass door of an Italian restaurant not far from…
New Search Term Insights in Google Ads
Last week, a new segment option showed up in the keywords view: ‘Search terms match…
How to use ROAS (or CPA) targets in Google Ads
What happened in Dublin? Iāve done my fair share of grumbling over the loss of…
#3 Advanced proxy metrics in Google Ads
The Beginning of Infinity: David Deutch The E.T.-detecting cork is a particularly satisfying example –…
Google Ads Updates - Q1 Roundup
We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
How to Test RSAs
The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…
Ad Slurry: The problem of low-quality inventory and how to deal with it
The problem Youāve heard it many timesā¦ PPC practitioners face a growing problem with the…
Getting the most out of RSAs
Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…
#6 Ways to Improve CPA with Smart Bidding
1) Targets The simplest way to influence smart bidding behaviour, is by actively adjusting CPA…
Guardrails for the Google Ads Algorithm
Thereās a growing tension in Google Ads. Should decisions around targeting, bidding and optimisation be…
What are your Paid Search ads for?
Two (very broad) qualities that you want your paid search ads to have are: Relevance…
Top 5 Paid Search issues in large accounts
I have mixed feelings about audits. On one hand thereās something refreshing about opening up…
The Broad Match Defence
Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…
Why Simplicity Wins in Paid Search
I was looking at blurb for a PPC course recently, and among the shiny benefits…
Thoughts on structuring for smart bidding
Every couple of weeks I go live with my course members for a Q&A. Itās…
How to use the Auction Insights report
In this extract from the latest course unit – What to Do When Things Go…
What to do when paid search tanks
I have plenty of tips for optimising paid search campaigns. Putting your focus on the…
Recent Posts
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Grow and Prune: How Expansion and Refinement Work Together in Google AdsMarch 20, 2025/0 Comments
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Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/
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The value of exact matches in Google AdsJanuary 23, 2025/
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PPC and the split ticket problemJanuary 9, 2025/
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#5 Overlooked Features in Google AdsDecember 12, 2024/
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What to know before Black FridayOctober 31, 2024/
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How to uncover hidden performance patterns with AIOctober 17, 2024/