Google Ads Tips

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Should You Bid on Brand Terms in Google Ads?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

5 Good Google Ads Habits

We are continually inheriting the consequences of our habits Sam Harris You do not rise…

How to Target Wealthy Users on Google Ads

The goal of most PPC activity is to match a product with a user, in…

5 Google Ads Tips (in 2 minutes)

Ready for five quickfire Google Ads tips?

7 Useful Custom Columns in Google Ads

There’s no shortage of metrics in Google Ads for evaluating performance.But with custom columns, you…

When You Don't Want a Higher Conversion Rate in Google Ads

Conversion rate, cost per conversion and – if you have it – return on ad…

Google Ads Device Segments - Optimising in Higher Resolution

How to use device segments to gain clearer insights and make better changes in your…

5 Ways Done is Better than Perfect in Google Ads

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…

How to Get Help from Google Ads Support

Google Ads support isn't always the best... but it's what we have. Here's how to…

A Better Way to Judge Text Ads

A neat way to factor in both CTR and conversion rate when it comes to…

Winning with small data in PPC

Working with the data you have (not the data you wish you had).

The Invisible Metric

Your time and attention are finite resources… don’t blow them.

The Trouble with Search Partners

Google Ads Search Partners is one of those default opt-ins that can cram your budget…

How to Target by Profession in Google Ads

Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…

Selling iPhones to King Arthur - Knowing Your Audience and Speaking Their Language

To your audience, you may be like an alien. To speak to them, you'll have…

Google Ads - Default Settings to Change

Which statement is true?a) Google Ads is a super-efficient money-making machine.b) Google Ads is a…

How Much Should You Spend on Google Ads? 3 Answers

How much should you spend on Google Ads to see an impact? How do you…

Keyword Overlap - How to Find it and How to Deal with it

Check where your keywords are competing for the same clicks, and tidy up the ‘division…

YouTube Ads That Actually Drive Sales

It has almost never been possible to justify YouTube ad spend by any trackable path…

Donut Bidding - Better Google Ads Location Targeting

When running a campaign targeted around a very specific location, the best way to hit…

3 Takeaways from in-Market Audiences

It has been almost a year since Google announced its rollout of in-market audience targeting…

5 Things to Know About the Keyword Planner Tool

The first thing to know about the keyword planner tool is that it is now…

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

Know your Unknowns: Getting more out of demographic data

To squeeze maximum value out of Google Ads campaigns, we need to make use of…

Main Site or Standalone Landing Page..?

It’s a question every PPC-er faces…When should you send users to a page on the…

The Easiest Way to Improve Your Text Ads

This is one improvement you can make straight away – and if you’re already doing…

Frequently-Asked Bad PPC Questions

I often get asked questions like these, that don’t have good answers, but have pretty…

Save Hours with Automated Rules

PPC account management can be deeply satisfying (yes I am a geek)…but however you cut…

Attribution - Credit Where It's Due

In football, there’s a common view that strikers tend to be a bit on the…