Google Ads Tips
Google Ads Tips
How to Decide on your Google Ads Budget
New clients or prospects often ask ‘how much should we spend?…’ Where do you find…
The Hidden Value of Mobile Traffic in Google Ads
As single metrics go, CPA and ROAS are right at the top of the tree.…
Google Ads Lessons from the Beano
A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…
The 3 Times When Smart Bidding Makes Sense
When i first drafted the course module on Smart Bidding – a few months before…
Seasonality Adjustments - A Deceptively Useful Tool
While Seasonality Adjustments haven’t caused much of a stir - this little control could swing…
Get The Most Out of Search Terms (3 Tips)
Analysing your search terms, and acting on the data they show, is one of the…
3 Tips on Bid Adjustments in Google Ads
Three things to look out for when making bid adjustments in Google Ads search campaigns.
7 Tools Every PPC Marketer Should Know
First, let’s get a few obvious ones out of the way.Apart from the tools that…
Learning to Love Lost Impression Share
Why Impression Share Lost to Budget is good news for your campaigns
Should You Bid on Brand Terms in Google Ads?
Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…
5 Good Google Ads Habits
We are continually inheriting the consequences of our habits Sam Harris You do not rise…
How to Target Wealthy Users on Google Ads
The goal of most PPC activity is to match a product with a user, in…
7 Useful Custom Columns in Google Ads
There’s no shortage of metrics in Google Ads for evaluating performance.But with custom columns, you…
When You Don't Want a Higher Conversion Rate in Google Ads
Conversion rate, cost per conversion and – if you have it – return on ad…
Google Ads Device Segments - Optimising in Higher Resolution
How to use device segments to gain clearer insights and make better changes in your…
5 Ways Done is Better than Perfect in Google Ads
“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…
How to Get Help from Google Ads Support
Google Ads support isn't always the best... but it's what we have. Here's how to…
A Better Way to Judge Text Ads
A neat way to factor in both CTR and conversion rate when it comes to…
Winning with small data in PPC
Working with the data you have (not the data you wish you had).
The Trouble with Search Partners
Google Ads Search Partners is one of those default opt-ins that can cram your budget…
How to Target by Profession in Google Ads
Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…
Selling iPhones to King Arthur - Knowing Your Audience and Speaking Their Language
To your audience, you may be like an alien. To speak to them, you'll have…
Google Ads - Default Settings to Change
Which statement is true?a) Google Ads is a super-efficient money-making machine.b) Google Ads is a…
How Much Should You Spend on Google Ads? 3 Answers
How much should you spend on Google Ads to see an impact? How do you…
Keyword Overlap - How to Find it and How to Deal with it
Check where your keywords are competing for the same clicks, and tidy up the ‘division…
YouTube Ads That Actually Drive Sales
It has almost never been possible to justify YouTube ad spend by any trackable path…
Donut Bidding - Better Google Ads Location Targeting
When running a campaign targeted around a very specific location, the best way to hit…
Recent Posts
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How to Decide on your Google Ads BudgetJanuary 14, 2021/0 Comments
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The Hidden Value of Mobile Traffic in Google AdsDecember 17, 2020/
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Google Ads Lessons from the BeanoDecember 3, 2020/
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The 3 Times When Smart Bidding Makes SenseNovember 19, 2020/
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Seasonality Adjustments – A Deceptively Useful ToolNovember 5, 2020/
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Get The Most Out of Search Terms (3 Tips)October 22, 2020/
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3 Tips on Bid Adjustments in Google AdsOctober 7, 2020/