Observe the following text, on the glass door of an Italian restaurant not far from…

Last week, a new segment option showed up in the keywords view: ‘Search terms match…

What happened in Dublin? I’ve done my fair share of grumbling over the loss of…

The Beginning of Infinity: David Deutch The E.T.-detecting cork is a particularly satisfying example –…

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…

The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…

The problem You’ve heard it many times… PPC practitioners face a growing problem with the…

Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…

1) Targets The simplest way to influence smart bidding behaviour, is by actively adjusting CPA…

There’s a growing tension in Google Ads. Should decisions around targeting, bidding and optimisation be…

Two (very broad) qualities that you want your paid search ads to have are: Relevance…

I have mixed feelings about audits. On one hand there’s something refreshing about opening up…

Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…

I was looking at blurb for a PPC course recently, and among the shiny benefits…

Every couple of weeks I go live with my course members for a Q&A. It’s…

In this extract from the latest course unit – What to Do When Things Go…

I have plenty of tips for optimising paid search campaigns. Putting your focus on the…

A roundup of the most useful updates to hit Google Ads over the last few…

Three quick tips to help you save time and boost performance for your Google Ads…

“When a measure becomes a target, it ceases to be a good measure.” So states…

It’s been a while in the making… but my new eBook 100 Advanced Tips for…

There have been a lot of changes to Google Ads in the last few weeks.…

1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…

How to make an informed choice about your attribution model (course extract)...

1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…

We often like to have all our bases covered… to tick all the boxes and…

On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…

Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

On 4th February, Google announced a change to match types – and the end of…