Google Ads Tips
Google Ads Tips
Beyond Transparency. How to balance clarity and impact in Google Ads
Observe the following text, on the glass door of an Italian restaurant not far from…
New Search Term Insights in Google Ads
Last week, a new segment option showed up in the keywords view: ‘Search terms match…
How to use ROAS (or CPA) targets in Google Ads
What happened in Dublin? I’ve done my fair share of grumbling over the loss of…
#3 Advanced proxy metrics in Google Ads
The Beginning of Infinity: David Deutch The E.T.-detecting cork is a particularly satisfying example –…
Google Ads Updates - Q1 Roundup
We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
How to Test RSAs
The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…
Ad Slurry: The problem of low-quality inventory and how to deal with it
The problem You’ve heard it many times… PPC practitioners face a growing problem with the…
Getting the most out of RSAs
Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…
#6 Ways to Improve CPA with Smart Bidding
1) Targets The simplest way to influence smart bidding behaviour, is by actively adjusting CPA…
Guardrails for the Google Ads Algorithm
There’s a growing tension in Google Ads. Should decisions around targeting, bidding and optimisation be…
What are your Paid Search ads for?
Two (very broad) qualities that you want your paid search ads to have are: Relevance…
Top 5 Paid Search issues in large accounts
I have mixed feelings about audits. On one hand there’s something refreshing about opening up…
The Broad Match Defence
Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…
Why Simplicity Wins in Paid Search
I was looking at blurb for a PPC course recently, and among the shiny benefits…
Thoughts on structuring for smart bidding
Every couple of weeks I go live with my course members for a Q&A. It’s…
How to use the Auction Insights report
In this extract from the latest course unit – What to Do When Things Go…
What to do when paid search tanks
I have plenty of tips for optimising paid search campaigns. Putting your focus on the…
#4 Google Ads Updates not to miss
A roundup of the most useful updates to hit Google Ads over the last few…
#3 Advanced Google Ads Tips
Three quick tips to help you save time and boost performance for your Google Ads…
#4 PPC metrics that can lead you astray
“When a measure becomes a target, it ceases to be a good measure.” So states…
#100 Advanced Tips for Paid Search Pros
It’s been a while in the making… but my new eBook 100 Advanced Tips for…
#4 Google Ads Updates (and what to do about them)
There have been a lot of changes to Google Ads in the last few weeks.…
3 Great Uses for the Google Ads Reports Tab
1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…
How to Choose an Attribution Model in Google Ads
How to make an informed choice about your attribution model (course extract)...
#4 common Google Ads questions, and answers
1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…
3 Big Things You Can Safely Ignore in Google Ads
We often like to have all our bases covered… to tick all the boxes and…
Bidding to Value in Google Ads
On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…
8 Things All PPC Clients Should Know
Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…
How to Scale a Google Ads Account Safely
A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…
5 Things to Know About the New Match Type
On 4th February, Google announced a change to match types – and the end of…
Recent Posts
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Beyond Transparency. How to balance clarity and impact in Google AdsOctober 19, 2023/0 Comments
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Auction Antics. A sad day for Google AdsSeptember 21, 2023/
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PPC and the Curse of KnowledgeAugust 24, 2023/
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New Search Term Insights in Google AdsJune 29, 2023/
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How to use ROAS (or CPA) targets in Google AdsJune 15, 2023/
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