For all the shiny new objects in the world of PPC, the majority of the…

Here’s an actual conversation I had not long ago: Me: “Alexa, set a 13-minute timer.”Alexa:…

The days of debating whether or not smart bidding is worth using are long behind…

Google’s campaign forecasting tools can be useful. The keyword tool, for example, remains the best…

PPCers are often working in one of two modes: • Expand targeting to increase volume•…

Account-level automated assets (as in automated ‘ad extensions’: a clearer name before Google changed it…

Although Exact Match is no longer worthy of the name when applied to a keyword,…

Search Term Match Type Here’s a useful dimension that doesn’t get its fair share of…

Black Friday has always been closely associated with some kind of a ‘mad rush’. In…

The impact of AI on our day-to-day marketing doesn’t grow gradually – it moves in…

Despite a few recent positive updates, Performance Max continues to suffer from a notorious lack…

1 Bid to profit 🤑 Announced at Marketing Live in May, initially expected to arrive…

It was the big moment of the Academy Awards, 2017. Warren Beatty and Faye Dunaway…

What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…

Google has so far languished behind in the recent AI revolution. It may well catch…

1 Get creative with custom columns Custom columns have long been a valuable, underused feature…

Observe the following text, on the glass door of an Italian restaurant not far from…

Last week, a new segment option showed up in the keywords view: ‘Search terms match…

What happened in Dublin? I’ve done my fair share of grumbling over the loss of…

The Beginning of Infinity: David Deutch The E.T.-detecting cork is a particularly satisfying example –…

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…

The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…

The problem You’ve heard it many times… PPC practitioners face a growing problem with the…

Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…

1) Targets The simplest way to influence smart bidding behaviour, is by actively adjusting CPA…

There’s a growing tension in Google Ads. Should decisions around targeting, bidding and optimisation be…

Two (very broad) qualities that you want your paid search ads to have are: Relevance…

I have mixed feelings about audits. On one hand there’s something refreshing about opening up…

Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…