Google Ads Tips

Why Simplicity Wins in Paid Search

I was looking at blurb for a PPC course recently, and among the shiny benefits…

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…

What to do when paid search tanks

I have plenty of tips for optimising paid search campaigns. Putting your focus on the…

#4 Google Ads Updates not to miss

A roundup of the most useful updates to hit Google Ads over the last few…

#3 Advanced Google Ads Tips

Three quick tips to help you save time and boost performance for your Google Ads…

#4 PPC metrics that can lead you astray

“When a measure becomes a target, it ceases to be a good measure.” So states…

#100 Advanced Tips for Paid Search Pros

It’s been a while in the making… but my new eBook 100 Advanced Tips for…

#4 Google Ads Updates (and what to do about them)

There have been a lot of changes to Google Ads in the last few weeks.…

3 Great Uses for the Google Ads Reports Tab

1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

#4 common Google Ads questions, and answers

1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…

3 Big Things You Can Safely Ignore in Google Ads

We often like to have all our bases covered… to tick all the boxes and…

Bidding to Value in Google Ads

On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…

8 Things All PPC Clients Should Know

Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…

How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

5 Things to Know About the New Match Type

On 4th February, Google announced a change to match types – and the end of…

#3 Unintuitive Things about Target CPA

Unintuitive Thing #1 For most Google Ads users, most of the time, the aim is…

How to Decide on your Google Ads Budget

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…

The Hidden Value of Mobile Traffic in Google Ads

As single metrics go, CPA and ROAS are right at the top of the tree.…

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…

The 3 Times When Smart Bidding Makes Sense

When i first drafted the course module on Smart Bidding – a few months before…

Seasonality Adjustments - A Deceptively Useful Tool

While Seasonality Adjustments haven’t caused much of a stir - this little control could swing…

Get The Most Out of Search Terms (3 Tips)

Analysing your search terms, and acting on the data they show, is one of the…

3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

7 Tools Every PPC Marketer Should Know

First, let’s get a few obvious ones out of the way.Apart from the tools that…

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Should You Bid on Brand Terms in Google Ads?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

5 Good Google Ads Habits

We are continually inheriting the consequences of our habits Sam Harris You do not rise…