There’s more to Google Ads Editor than most of us appreciate. The core functionality –…

There’s more to Google Ads Editor than most of us appreciate. The core functionality –…

Google’s direction of travel has long been away from the primacy of the keyword –…

It sometimes occurs to me that if I was put on the spot and asked…

I was late to this party. News about the leak of Google’s internal Search API…

Heat pumps are slightly unintuitive. They extract heat from a (usually) lower temperature source –…

I recently faced a strange decline in one of my accounts. Impression share tanked on…

The controls that we as PPCers have over bidding have certainly changed over the years.…

The report editor is great for diving into segmentation that isn’t available in the interface.…

As PPC practitioners, we’re no strangers to the arrival of new targeting expansion options –…

Google Ads optimisation is often about small, steady gains. But when it’s clear that incremental…

For all the shiny new objects in the world of PPC, the majority of the…

For all the shiny new objects in the world of PPC, the majority of the…

Here’s an actual conversation I had not long ago: Me: “Alexa, set a 13-minute timer.”Alexa:…

The days of debating whether or not smart bidding is worth using are long behind…

Google’s campaign forecasting tools can be useful. The keyword tool, for example, remains the best…

PPCers are often working in one of two modes: • Expand targeting to increase volume•…

Account-level automated assets (as in automated ‘ad extensions’: a clearer name before Google changed it…

Although Exact Match is no longer worthy of the name when applied to a keyword,…

Search Term Match Type Here’s a useful dimension that doesn’t get its fair share of…

Black Friday has always been closely associated with some kind of a ‘mad rush’. In…

The impact of AI on our day-to-day marketing doesn’t grow gradually – it moves in…

Despite a few recent positive updates, Performance Max continues to suffer from a notorious lack…

1 Bid to profit 🤑 Announced at Marketing Live in May, initially expected to arrive…

It was the big moment of the Academy Awards, 2017. Warren Beatty and Faye Dunaway…

What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…

Google has so far languished behind in the recent AI revolution. It may well catch…

1 Get creative with custom columns Custom columns have long been a valuable, underused feature…

Observe the following text, on the glass door of an Italian restaurant not far from…