Google Ads Tips

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

#4 common Google Ads questions, and answers

1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…

3 Big Things You Can Safely Ignore in Google Ads

We often like to have all our bases covered… to tick all the boxes and…

Bidding to Value in Google Ads

On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…

8 Things All PPC Clients Should Know

Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…

How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

5 Things to Know About the New Match Type

On 4th February, Google announced a change to match types – and the end of…

#3 Unintuitive Things about Target CPA

Unintuitive Thing #1 For most Google Ads users, most of the time, the aim is…

How to Decide on your Google Ads Budget

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…

The Hidden Value of Mobile Traffic in Google Ads

As single metrics go, CPA and ROAS are right at the top of the tree.…

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…

The 3 Times When Smart Bidding Makes Sense

When i first drafted the course module on Smart Bidding – a few months before…

Seasonality Adjustments - A Deceptively Useful Tool

While Seasonality Adjustments haven’t caused much of a stir - this little control could swing…

Get The Most Out of Search Terms (3 Tips)

Analysing your search terms, and acting on the data they show, is one of the…

3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

7 Tools Every PPC Marketer Should Know

First, let’s get a few obvious ones out of the way.Apart from the tools that…

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Should You Bid on Brand Terms in Google Ads?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

5 Good Google Ads Habits

We are continually inheriting the consequences of our habits Sam Harris You do not rise…

How to Target Wealthy Users on Google Ads

The goal of most PPC activity is to match a product with a user, in…

5 Google Ads Tips (in 2 minutes)

Ready for five quickfire Google Ads tips?

7 Useful Custom Columns in Google Ads

There’s no shortage of metrics in Google Ads for evaluating performance.But with custom columns, you…

When You Don't Want a Higher Conversion Rate in Google Ads

Conversion rate, cost per conversion and – if you have it – return on ad…

Google Ads Device Segments - Optimising in Higher Resolution

How to use device segments to gain clearer insights and make better changes in your…

5 Ways Done is Better than Perfect in Google Ads

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…

How to Get Help from Google Ads Support

Google Ads support isn't always the best... but it's what we have. Here's how to…

A Better Way to Judge Text Ads

A neat way to factor in both CTR and conversion rate when it comes to…

Winning with small data in PPC

Working with the data you have (not the data you wish you had).

The Invisible Metric

Your time and attention are finite resources… don’t blow them.