Google Ads Tips

Google Ads Updates - Q1 2024 Roundup

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…

#5 Ingenious GPT Use Cases for Smarter PPC

Google has so far languished behind in the recent AI revolution. It may well catch…

#3 Tips to boost your PPC in 2024

1 Get creative with custom columns Custom columns have long been a valuable, underused feature…

Beyond Transparency. How to balance clarity and impact in Google Ads

Observe the following text, on the glass door of an Italian restaurant not far from…

New Search Term Insights in Google Ads

Last week, a new segment option showed up in the keywords view: ‘Search terms match…

How to use ROAS (or CPA) targets in Google Ads

What happened in Dublin? I’ve done my fair share of grumbling over the loss of…

#3 Advanced proxy metrics in Google Ads

The Beginning of Infinity: David Deutch The E.T.-detecting cork is a particularly satisfying example –…

Google Ads Updates - Q1 Roundup

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…

How to Test RSAs

The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…

Ad Slurry: The problem of low-quality inventory and how to deal with it

The problem You’ve heard it many times… PPC practitioners face a growing problem with the…

Getting the most out of RSAs

Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…

#6 Ways to Improve CPA with Smart Bidding

1) Targets The simplest way to influence smart bidding behaviour, is by actively adjusting CPA…

Guardrails for the Google Ads Algorithm

There’s a growing tension in Google Ads. Should decisions around targeting, bidding and optimisation be…

What are your Paid Search ads for?

Two (very broad) qualities that you want your paid search ads to have are: Relevance…

Top 5 Paid Search issues in large accounts

I have mixed feelings about audits. On one hand there’s something refreshing about opening up…

The Broad Match Defence

Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…

Why Simplicity Wins in Paid Search

I was looking at blurb for a PPC course recently, and among the shiny benefits…

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…

What to do when paid search tanks

I have plenty of tips for optimising paid search campaigns. Putting your focus on the…

#4 Google Ads Updates not to miss

A roundup of the most useful updates to hit Google Ads over the last few…

#3 Advanced Google Ads Tips

Three quick tips to help you save time and boost performance for your Google Ads…

#4 PPC metrics that can lead you astray

“When a measure becomes a target, it ceases to be a good measure.” So states…

#100 Advanced Tips for Paid Search Pros

It’s been a while in the making… but my new eBook 100 Advanced Tips for…

#4 Google Ads Updates (and what to do about them)

There have been a lot of changes to Google Ads in the last few weeks.…

3 Great Uses for the Google Ads Reports Tab

1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

#4 common Google Ads questions, and answers

1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…

3 Big Things You Can Safely Ignore in Google Ads

We often like to have all our bases covered… to tick all the boxes and…

Bidding to Value in Google Ads

On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…