I was looking at blurb for a PPC course recently, and among the shiny benefits…

Every couple of weeks I go live with my course members for a Q&A. It’s…

In this extract from the latest course unit – What to Do When Things Go…

I have plenty of tips for optimising paid search campaigns. Putting your focus on the…

A roundup of the most useful updates to hit Google Ads over the last few…

Three quick tips to help you save time and boost performance for your Google Ads…

“When a measure becomes a target, it ceases to be a good measure.” So states…

It’s been a while in the making… but my new eBook 100 Advanced Tips for…

There have been a lot of changes to Google Ads in the last few weeks.…

1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…

How to make an informed choice about your attribution model (course extract)...

1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…

We often like to have all our bases covered… to tick all the boxes and…

On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…

Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

On 4th February, Google announced a change to match types – and the end of…

Unintuitive Thing #1 For most Google Ads users, most of the time, the aim is…

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…

As single metrics go, CPA and ROAS are right at the top of the tree.…

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…

When i first drafted the course module on Smart Bidding – a few months before…

While Seasonality Adjustments haven’t caused much of a stir - this little control could swing…

Analysing your search terms, and acting on the data they show, is one of the…

Three things to look out for when making bid adjustments in Google Ads search campaigns.

First, let’s get a few obvious ones out of the way.Apart from the tools that…

Why Impression Share Lost to Budget is good news for your campaigns

How Cost-Effective is Your Google Ads Activity?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

We are continually inheriting the consequences of our habits Sam Harris You do not rise…