Analysing your search terms, and acting on the data they show, is one of the…

Three things to look out for when making bid adjustments in Google Ads search campaigns.

First, let’s get a few obvious ones out of the way.Apart from the tools that…

Why Impression Share Lost to Budget is good news for your campaigns

How Cost-Effective is Your Google Ads Activity?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

We are continually inheriting the consequences of our habits Sam Harris You do not rise…

The goal of most PPC activity is to match a product with a user, in…

Ready for five quickfire Google Ads tips?

There’s no shortage of metrics in Google Ads for evaluating performance.But with custom columns, you…

Conversion rate, cost per conversion and – if you have it – return on ad…

How to use device segments to gain clearer insights and make better changes in your…

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…

Google Ads support isn't always the best... but it's what we have. Here's how to…

A neat way to factor in both CTR and conversion rate when it comes to…

Working with the data you have (not the data you wish you had).

Your time and attention are finite resources… don’t blow them.

Google Ads Search Partners is one of those default opt-ins that can cram your budget…

Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…

To your audience, you may be like an alien. To speak to them, you'll have…

Which statement is true?a) Google Ads is a super-efficient money-making machine.b) Google Ads is a…

How much should you spend on Google Ads to see an impact? How do you…

Check where your keywords are competing for the same clicks, and tidy up the ‘division…

It has almost never been possible to justify YouTube ad spend by any trackable path…

When running a campaign targeted around a very specific location, the best way to hit…

It has been almost a year since Google announced its rollout of in-market audience targeting…

The first thing to know about the keyword planner tool is that it is now…

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

To squeeze maximum value out of Google Ads campaigns, we need to make use of…

It’s a question every PPC-er faces…When should you send users to a page on the…