How to make an informed choice about your attribution model (course extract)...

1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…

We often like to have all our bases covered… to tick all the boxes and…

On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…

Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

On 4th February, Google announced a change to match types – and the end of…

Unintuitive Thing #1 For most Google Ads users, most of the time, the aim is…

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…

As single metrics go, CPA and ROAS are right at the top of the tree.…

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…

When i first drafted the course module on Smart Bidding – a few months before…

While Seasonality Adjustments haven’t caused much of a stir - this little control could swing…

Analysing your search terms, and acting on the data they show, is one of the…

Three things to look out for when making bid adjustments in Google Ads search campaigns.

First, let’s get a few obvious ones out of the way.Apart from the tools that…

Why Impression Share Lost to Budget is good news for your campaigns

How Cost-Effective is Your Google Ads Activity?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

We are continually inheriting the consequences of our habits Sam Harris You do not rise…

The goal of most PPC activity is to match a product with a user, in…

Ready for five quickfire Google Ads tips?

There’s no shortage of metrics in Google Ads for evaluating performance.But with custom columns, you…

Conversion rate, cost per conversion and – if you have it – return on ad…

How to use device segments to gain clearer insights and make better changes in your…

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…

Google Ads support isn't always the best... but it's what we have. Here's how to…

A neat way to factor in both CTR and conversion rate when it comes to…

Working with the data you have (not the data you wish you had).

Your time and attention are finite resources… don’t blow them.