Daily Archives: May 15, 2025
May 15, 2025
Sticking to the Point in PPC: Lessons from Alexa, Coldplay, and Broad Match
Here’s an actual conversation I had not long ago: Me: “Alexa, set a 13-minute timer.”Alexa:…
Recent Posts
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5 Analytical Pitfalls in Google Ads (and How to Avoid Them)May 22, 2026/0 Comments -
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The value of value (how to give Google a clue)April 17, 2026/ -
How to give your target CPA more leverageMarch 19, 2026/ -
Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/ -
What Ad Tests Are Really Telling YouFebruary 19, 2026/ -
What to Consider When Adjusting ROAS TargetsFebruary 5, 2026/