PPC Blog

Google Ads Tips

8 Things All PPC Clients Should Know

Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…

How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

5 Things to Know About the New Match Type

On 4th February, Google announced a change to match types – and the end of…

#3 Unintuitive Things about Target CPA

Unintuitive Thing #1 For most Google Ads users, most of the time, the aim is…

PPC Theory

4 PPC Lessons from the Pandemic

The past year has been extraordinary, and hope is now rising that the worst effects…

Gamaleya Theory. Factoring Risk in PPC

Depending on where you're standing, a leap in the dark may be better than staying…

Tracking

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

How to Install Google Analytics - Step by Step

How to Install Google Analytics – Step by Step GA opens up a treasure trove…

Video

Guided Meditation for PPC Professionals

Sit comfortably… Close Your eyes… Get ready for the world’s first guided meditation for PPC…

How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

Just for fun

Guided Meditation for PPC Professionals

Sit comfortably… Close Your eyes… Get ready for the world’s first guided meditation for PPC…

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…