PPC Blog

Google Ads Tips

Get The Most Out of Search Terms (3 Tips)

Analysing your search terms, and acting on the data they show, is one of the…

3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

7 Tools Every PPC Marketer Should Know

First, let’s get a few obvious ones out of the way. Apart from the tools…

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

PPC Theory

Gamaleya Theory. Factoring Risk in PPC

Depending on where you're standing, a leap in the dark may be better than staying…

Google Ads Optimisation - Breadth vs Depth

As the options and apparent precision of audience targeting continue to increase, how accurate -…

Tracking

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

How to Install Google Analytics - Step by Step

How to Install Google Analytics – Step by Step GA opens up a treasure trove…

Video

3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

Just for fun

Google Ads Quiz

How well do you know your paid search... Test your knowledge with this Google Ads…

The PPC Emoji Quiz

Google Ads-themed emoji quiz... Can you guess them all?