PPC Blog
Google Ads Tips
8 Things All PPC Clients Should Know
Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…
How to Scale a Google Ads Account Safely
A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…
5 Things to Know About the New Match Type
On 4th February, Google announced a change to match types – and the end of…
#3 Unintuitive Things about Target CPA
Unintuitive Thing #1 For most Google Ads users, most of the time, the aim is…
PPC Theory
4 PPC Lessons from the Pandemic
The past year has been extraordinary, and hope is now rising that the worst effects…
Gamaleya Theory. Factoring Risk in PPC
Depending on where you're standing, a leap in the dark may be better than staying…
Tracking
3 Reasons to Bother with Google Analytics
When it comes to tracking your PPC traffic, there are two obvious choices: Use the…
How to Install Google Analytics - Step by Step
How to Install Google Analytics – Step by Step GA opens up a treasure trove…
Video
Guided Meditation for PPC Professionals
Sit comfortably… Close Your eyes… Get ready for the world’s first guided meditation for PPC…
How to Scale a Google Ads Account Safely
A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…
Just for fun
Guided Meditation for PPC Professionals
Sit comfortably… Close Your eyes… Get ready for the world’s first guided meditation for PPC…
Google Ads Lessons from the Beano
A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…
Recent Posts
-
8 Things All PPC Clients Should KnowApril 8, 2021/0 Comments -
Guided Meditation for PPC ProfessionalsMarch 25, 2021/ -
4 PPC Lessons from the PandemicMarch 11, 2021/ -
How to Scale a Google Ads Account SafelyFebruary 25, 2021/ -
5 Things to Know About the New Match TypeFebruary 11, 2021/ -
#3 Unintuitive Things about Target CPAJanuary 28, 2021/ -
How to Decide on your Google Ads BudgetJanuary 14, 2021/