PPC Blog

Google Ads Tips

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…

The 3 Times When Smart Bidding Makes Sense

When i first drafted the course module on Smart Bidding – a few months before…

Seasonality Adjustments - A Deceptively Useful Tool

While Seasonality Adjustments haven’t caused much of a stir - this little control could swing…

Get The Most Out of Search Terms (3 Tips)

Analysing your search terms, and acting on the data they show, is one of the…

PPC Theory

Gamaleya Theory. Factoring Risk in PPC

Depending on where you're standing, a leap in the dark may be better than staying…

Google Ads Optimisation - Breadth vs Depth

As the options and apparent precision of audience targeting continue to increase, how accurate -…

Tracking

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

How to Install Google Analytics - Step by Step

How to Install Google Analytics – Step by Step GA opens up a treasure trove…

Video

The 3 Times When Smart Bidding Makes Sense

When i first drafted the course module on Smart Bidding – a few months before…

3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

Just for fun

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…

Google Ads Quiz

How well do you know your paid search... Test your knowledge with this Google Ads…