PPC Blog

Google Ads Tips

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Should You Bid on Brand Terms in Google Ads?

Should advertisers use their own brand name as keywords in Google Ads search campaigns? It’s…

5 Good Google Ads Habits

We are continually inheriting the consequences of our habits Sam Harris You do not rise…

PPC Theory

Gamaleya Theory. Factoring Risk in PPC

Depending on where you're standing, a leap in the dark may be better than staying…

Google Ads Optimisation - Breadth vs Depth

As the options and apparent precision of audience targeting continue to increase, how accurate -…

Tracking

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

How to Install Google Analytics - Step by Step

How to Install Google Analytics – Step by Step GA opens up a treasure trove…

Video

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Just for fun

The PPC Emoji Quiz

Google Ads-themed emoji quiz... Can you guess them all?

PPC Crosswords

Know a bit about Google Ads? Try these PPC crosswords (one easy, one hard). Click…