PPC Blog

The Broad Match Defence

Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…

Why Simplicity Wins in Paid Search

I was looking at blurb for a PPC course recently, and among the shiny benefits…

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…

The rise of automation in Google Ads

The algorithms are trying to take the reins... Should we hand them over, or should…

How Google Ads has changed

Google Ads isn’t what it used to be…

5 reasons why Google Ads accounts need constant attention

If you set up a Google Ads account well… with sensible budgets, appropriate bidding, and…

Action, tactics and strategy in Paid Search

Most of the time, Paid Search optimisation tends to be reactive. With a well-seasoned eye…

The rise of automation in Google Ads

The algorithms are trying to take the reins... Should we hand them over, or should…

How Google Ads has changed

Google Ads isn’t what it used to be…

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…

Google Ads Updates - Quiz

The last few months have seen a flurry of changes and announcements in Google Ads……

PPC Humour

A selection of some of the more light-hearted posts and vids from the Google Ads…