PPC BLOG
7 Useful Custom Columns in Google Ads
There’s no shortage of metrics in Google Ads for evaluating performance. But with custom columns, you have a much more bespoke toolkit – allowing you
Why You Always Need a Plan in Google Ads
Generic optimisation can take your Google Ads campaigns to a certain level. After that, real progress requires direction.
When You Don’t Want a Higher Conversion Rate in Google Ads
Conversion rate, cost per conversion and – if you have it – return on ad spend… These are all metrics that come pretty close to
Google Ads Device Segments – Optimising in Higher Resolution
How to use device segments to gain clearer insights and make better changes in your Google Ads campaigns…
5 Ways Done is Better than Perfect in Google Ads
“Done is better than perfect” “Don’t let the perfect be the enemy of the good” “Better a diamond with a flaw than a pebble without”
PPC Beast Mode
To stay ahead of Smart Bidding, you have to exercise smarter bidding. One way of doing that is to get better at overcoming your temperamental bias.
How to Get Help from Google Ads Support
Google Ads support isn’t always the best… but it’s what we have. Here’s how to use it.