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Google Ads Tips

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…
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The 3 Times When Smart Bidding Makes Sense

When i first drafted the course module on Smart Bidding – a few months before…
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Seasonality Adjustments - A Deceptively Useful Tool

While Seasonality Adjustments haven’t caused much of a stir - this little control could swing…
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Get The Most Out of Search Terms (3 Tips)

Analysing your search terms, and acting on the data they show, is one of the…
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PPC Theory

Gamaleya Theory. Factoring Risk in PPC

Depending on where you're standing, a leap in the dark may be better than staying…
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Google Ads Optimisation - Breadth vs Depth

As the options and apparent precision of audience targeting continue to increase, how accurate -…
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Tracking

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…
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How to Install Google Analytics - Step by Step

How to Install Google Analytics – Step by Step GA opens up a treasure trove…
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Video

The 3 Times When Smart Bidding Makes Sense

When i first drafted the course module on Smart Bidding – a few months before…
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3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.
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Just for fun

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…
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Google Ads Quiz

How well do you know your paid search... Test your knowledge with this Google Ads…
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