PPC Blog
PMax - and riding elephants
Running PMax is a bit like riding an elephant. That’s not to say PMax doesn’t…
5 Analytical Pitfalls in Google Ads (and How to Avoid Them)
There’s more to Google Ads Editor than most of us appreciate. The core functionality –…
5 Google Ads Editor Features You're Probably Not Using
There’s more to Google Ads Editor than most of us appreciate. The core functionality –…
Why Exact Matches Still Matter - and When They Don't
Google’s direction of travel has long been away from the primacy of the keyword –…
The value of value (how to give Google a clue)
On the face of it, maximise conversion value beats maximise conversions. If you can align…
How to give your target CPA more leverage
The squeeze I was emailing a client recently, trying to explain why their campaign had…
What Ad Tests Are Really Telling You
When you run ad tests with enough data, certain patterns emerge repeatedly. Two of them…
Lessons from my charger: misdirection in PPC
This week I spent far too long convinced there was a problem with the power…
If Google Ads Campaign Types Were Warriors
A short video reimagining Google Ads campaign types as battle-ready warriors — each with their…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
Google Ads Updates - Q1 2024 Roundup
No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…
Google Ads Updates - Q1 Roundup
We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
If Google Ads Campaign Types Were Warriors
A short video reimagining Google Ads campaign types as battle-ready warriors — each with their…
My Google Ads Wishlist
Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…
Recent Posts
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PMax – and riding elephantsJune 19, 2026/0 Comments -
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The value of value (how to give Google a clue)April 17, 2026/ -
How to give your target CPA more leverageMarch 19, 2026/ -
Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/ -
What Ad Tests Are Really Telling YouFebruary 19, 2026/