PPC Blog

Beyond Transparency. How to balance clarity and impact in Google Ads

Observe the following text, on the glass door of an Italian restaurant not far from…

New Search Term Insights in Google Ads

Last week, a new segment option showed up in the keywords view: ‘Search terms match…

How to use ROAS (or CPA) targets in Google Ads

What happened in Dublin? I’ve done my fair share of grumbling over the loss of…

#3 Advanced proxy metrics in Google Ads

The Beginning of Infinity: David Deutch The E.T.-detecting cork is a particularly satisfying example –…

Auction Antics. A sad day for Google Ads

The idea that Google’s agenda sometimes diverges from ours as advertisers is not new, or…

PPC and the Curse of Knowledge

How do you judge how ‘obvious’ a particular nugget of knowledge might be? On one…

Google Ads and Chesterton's Fence - A Cautionary Principle

I started managing a new account a few weeks ago. It has a lot going…

Mastering Incremental ROAS for Better PPC Performance

You’ve probably seen this kind of thing before… Google helpfully recommending that we ‘get more…

Google Ads Updates - Q1 Roundup

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…

How to Test RSAs

The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…

The Relevance Trap in Paid Search (and how to avoid it)

What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…

Getting the most out of RSAs

Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…

My Google Ads Wishlist

Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…

Google Ads Updates - Quiz

The last few months have seen a flurry of changes and announcements in Google Ads……