PPC Blog
Google Ads Tips
Learning to Love Lost Impression Share
Why Impression Share Lost to Budget is good news for your campaigns
Should You Bid on Brand Terms in Google Ads?
Should advertisers use their own brand name as keywords in Google Ads search campaigns? It’s…
5 Good Google Ads Habits
We are continually inheriting the consequences of our habits Sam Harris You do not rise…
PPC Theory
Gamaleya Theory. Factoring Risk in PPC
Depending on where you're standing, a leap in the dark may be better than staying…
Google Ads Optimisation - Breadth vs Depth
As the options and apparent precision of audience targeting continue to increase, how accurate -…
Tracking
3 Reasons to Bother with Google Analytics
When it comes to tracking your PPC traffic, there are two obvious choices: Use the…
How to Install Google Analytics - Step by Step
How to Install Google Analytics – Step by Step GA opens up a treasure trove…
Video
Learning to Love Lost Impression Share
Why Impression Share Lost to Budget is good news for your campaigns
Just for fun
PPC Crosswords
Know a bit about Google Ads? Try these PPC crosswords (one easy, one hard). Click…
Recent Posts
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Learning to Love Lost Impression ShareSeptember 10, 2020/0 Comments -
Gamaleya Theory. Factoring Risk in PPCAugust 20, 2020/ -
The Lin Rodnitzky Ratio in Google AdsAugust 6, 2020/ -
Should You Bid on Brand Terms in Google Ads?July 23, 2020/ -
5 Good Google Ads HabitsJuly 9, 2020/ -
How to Target Wealthy Users on Google AdsJune 11, 2020/ -
Google Ads Optimisation – Breadth vs DepthMay 28, 2020/