PPC Blog

#100 Advanced Tips for Paid Search Pros

It’s been a while in the making… but my new eBook 100 Advanced Tips for…

#4 Google Ads Updates (and what to do about them)

There have been a lot of changes to Google Ads in the last few weeks.…

3 Great Uses for the Google Ads Reports Tab

1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

The second hidden metric for PPC Professionals

I talk (a lot) about how to optimise Google Ads campaigns… What levers to pull…

Likely to click vs likely to convert

How do you choose which observational audiences to apply to your search campaigns? The usual…

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

How to Install Google Analytics - Step by Step

How to Install Google Analytics – Step by Step GA opens up a treasure trove…

#4 Google Ads Updates (and what to do about them)

There have been a lot of changes to Google Ads in the last few weeks.…

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

PPC Humour

A selection of some of the more light-hearted posts and vids from the Google Ads…

Guided Meditation for PPC Professionals

Sit comfortably… Close Your eyes… Get ready for the world’s first guided meditation for PPC…