PPC Blog
Beyond Transparency. How to balance clarity and impact in Google Ads
Observe the following text, on the glass door of an Italian restaurant not far from…
New Search Term Insights in Google Ads
Last week, a new segment option showed up in the keywords view: ‘Search terms match…
How to use ROAS (or CPA) targets in Google Ads
What happened in Dublin? I’ve done my fair share of grumbling over the loss of…
#3 Advanced proxy metrics in Google Ads
The Beginning of Infinity: David Deutch The E.T.-detecting cork is a particularly satisfying example –…
Auction Antics. A sad day for Google Ads
The idea that Google’s agenda sometimes diverges from ours as advertisers is not new, or…
PPC and the Curse of Knowledge
How do you judge how ‘obvious’ a particular nugget of knowledge might be? On one…
Google Ads and Chesterton's Fence - A Cautionary Principle
I started managing a new account a few weeks ago. It has a lot going…
Mastering Incremental ROAS for Better PPC Performance
You’ve probably seen this kind of thing before… Google helpfully recommending that we ‘get more…
Google Ads Updates - Q1 Roundup
We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
How to Test RSAs
The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…
The Relevance Trap in Paid Search (and how to avoid it)
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
Getting the most out of RSAs
Ad optimisation used to be pretty simple. Run 3-4 ads together Check them frequently Pause…
My Google Ads Wishlist
Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…
Google Ads Updates - Quiz
The last few months have seen a flurry of changes and announcements in Google Ads……
Recent Posts
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Beyond Transparency. How to balance clarity and impact in Google AdsOctober 19, 2023/0 Comments -
Auction Antics. A sad day for Google AdsSeptember 21, 2023/ -
PPC and the Curse of KnowledgeAugust 24, 2023/ -
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New Search Term Insights in Google AdsJune 29, 2023/ -
How to use ROAS (or CPA) targets in Google AdsJune 15, 2023/ -
