PPC Blog
Grow and Prune: How Expansion and Refinement Work Together in Google Ads
PPCers are often working in one of two modes: • Expand targeting to increase volume•…
Account-level automated extensions: which to keep, which to cut
Account-level automated assets (as in automated ‘ad extensions’: a clearer name before Google changed it…
The value of exact matches in Google Ads
Although Exact Match is no longer worthy of the name when applied to a keyword,…
#5 Overlooked Features in Google Ads
Search Term Match Type Here’s a useful dimension that doesn’t get its fair share of…
PPC and the split ticket problem
If you’re interested in technology, economics, and human behaviour, you’ll enjoy the podcast conversation between…
Old dog or master? Mixed messages from Marketing Live.
“It’s like trying to get an old dog to get up off the sofa” That…
Aggregation vs Articulation: Competing Virtues of PPC Management
Three ‘A’s Two concepts have been central to the recent evolution of Google Ads: aggregation…
What the new interface design says about Google Ads
At time of writing, the latest iteration of the Google Ads interface has been around…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
Google Ads Updates - Q1 2024 Roundup
No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…
Google Ads Updates - Q1 Roundup
We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
How to Test RSAs
The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…
My Google Ads Wishlist
Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…
Google Ads Updates - Quiz
The last few months have seen a flurry of changes and announcements in Google Ads……
Recent Posts
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Grow and Prune: How Expansion and Refinement Work Together in Google AdsMarch 20, 2025/0 Comments -
Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/ -
The value of exact matches in Google AdsJanuary 23, 2025/ -
PPC and the split ticket problemJanuary 9, 2025/ -
#5 Overlooked Features in Google AdsDecember 12, 2024/ -
What to know before Black FridayOctober 31, 2024/ -
How to uncover hidden performance patterns with AIOctober 17, 2024/