PPC Blog

Google Ads Updates - Q1 2024 Roundup

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…

#5 Ingenious GPT Use Cases for Smarter PPC

Google has so far languished behind in the recent AI revolution. It may well catch…

#3 Tips to boost your PPC in 2024

1 Get creative with custom columns Custom columns have long been a valuable, underused feature…

Beyond Transparency. How to balance clarity and impact in Google Ads

Observe the following text, on the glass door of an Italian restaurant not far from…

Aggregation vs Articulation: Competing Virtues of PPC Management

Three ‘A’s Two concepts have been central to the recent evolution of Google Ads: aggregation…

What the new interface design says about Google Ads

At time of writing, the latest iteration of the Google Ads interface has been around…

Auction Antics. A sad day for Google Ads

The idea that Google’s agenda sometimes diverges from ours as advertisers is not new, or…

PPC and the Curse of Knowledge

How do you judge how ‘obvious’ a particular nugget of knowledge might be? On one…

Google Ads Updates - Q1 2024 Roundup

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…

Google Ads Updates - Q1 Roundup

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…

How to Test RSAs

The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…

The Relevance Trap in Paid Search (and how to avoid it)

What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…

My Google Ads Wishlist

Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…

Google Ads Updates - Quiz

The last few months have seen a flurry of changes and announcements in Google Ads……