PPC Blog
Google Ads Q2 Recap: 5 Updates That Actually Matter
For all the shiny new objects in the world of PPC, the majority of the…
Escape PPC Maintenance Mode: 4 Advanced Tactics for an Account Breakthrough
For all the shiny new objects in the world of PPC, the majority of the…
Sticking to the Point in PPC: Lessons from Alexa, Coldplay, and Broad Match
Here’s an actual conversation I had not long ago: Me: “Alexa, set a 13-minute timer.”Alexa:…
Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCs
The days of debating whether or not smart bidding is worth using are long behind…
Lessons from my charger: misdirection in PPC
This week I spent far too long convinced there was a problem with the power…
PPC and the split ticket problem
If you’re interested in technology, economics, and human behaviour, you’ll enjoy the podcast conversation between…
Old dog or master? Mixed messages from Marketing Live.
“It’s like trying to get an old dog to get up off the sofa” That…
Aggregation vs Articulation: Competing Virtues of PPC Management
Three ‘A’s Two concepts have been central to the recent evolution of Google Ads: aggregation…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
Google Ads Updates - Q1 2024 Roundup
No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…
Google Ads Updates - Q1 Roundup
We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
How to Test RSAs
The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…
My Google Ads Wishlist
Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…
Google Ads Updates - Quiz
The last few months have seen a flurry of changes and announcements in Google Ads……
Recent Posts
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Google Ads Q2 Recap: 5 Updates That Actually MatterJuly 10, 2025/0 Comments -
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Lessons from my charger: misdirection in PPCMay 1, 2025/ -
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