PPC Blog

Why Simplicity Wins in Paid Search

I was looking at blurb for a PPC course recently, and among the shiny benefits…

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…

What to do when paid search tanks

I have plenty of tips for optimising paid search campaigns. Putting your focus on the…

5 reasons why Google Ads accounts need constant attention

If you set up a Google Ads account well… with sensible budgets, appropriate bidding, and…

Action, tactics and strategy in Paid Search

Most of the time, Paid Search optimisation tends to be reactive. With a well-seasoned eye…

The second hidden metric for PPC Professionals

I talk (a lot) about how to optimise Google Ads campaigns… What levers to pull…

Likely to click vs likely to convert

How do you choose which observational audiences to apply to your search campaigns? The usual…

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…

#4 Google Ads Updates not to miss

A roundup of the most useful updates to hit Google Ads over the last few…

#3 Advanced Google Ads Tips

Three quick tips to help you save time and boost performance for your Google Ads…

Google Ads Updates - Quiz

The last few months have seen a flurry of changes and announcements in Google Ads……

PPC Humour

A selection of some of the more light-hearted posts and vids from the Google Ads…