PPC Blog
Google Ads Tips
Should You Bid on Brand Terms in Google Ads?
Should advertisers use their own brand name as keywords in Google Ads search campaigns? It’s…
5 Good Google Ads Habits
We are continually inheriting the consequences of our habits Sam Harris You do not rise…
How to Target Wealthy Users on Google Ads
The goal of most PPC activity is to match a product with a user, in…
PPC Theory
Google Ads Optimisation - Breadth vs Depth
As the options and apparent precision of audience targeting continue to increase, how accurate -…
How Well Does Google Know Us?
As the options and apparent precision of audience targeting continue to increase, how accurate -…
Tracking
3 Reasons to Bother with Google Analytics
When it comes to tracking your PPC traffic, there are two obvious choices: Use the…
How to Install Google Analytics - Step by Step
How to Install Google Analytics – Step by Step GA opens up a treasure trove…
Video
Should You Bid on Brand Terms in Google Ads?
Should advertisers use their own brand name as keywords in Google Ads search campaigns? It’s…
Just for fun
PPC Crosswords
Know a bit about Google Ads? Try these PPC crosswords (one easy, one hard). Click…
Recent Posts
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The Lin Rodnitzky Ratio in Google AdsAugust 6, 2020/0 Comments -
Should You Bid on Brand Terms in Google Ads?July 23, 2020/ -
5 Good Google Ads HabitsJuly 9, 2020/ -
How to Target Wealthy Users on Google AdsJune 11, 2020/ -
Google Ads Optimisation – Breadth vs DepthMay 28, 2020/ -
5 Google Ads Tips (in 2 minutes)May 14, 2020/ -
How Well Does Google Know Us?April 30, 2020/