PPC Blog

Google Ads Tips

How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

5 Things to Know About the New Match Type

On 4th February, Google announced a change to match types – and the end of…

#3 Unintuitive Things about Target CPA

Unintuitive Thing #1 For most Google Ads users, most of the time, the aim is…

How to Decide on your Google Ads Budget

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…

PPC Theory

Gamaleya Theory. Factoring Risk in PPC

Depending on where you're standing, a leap in the dark may be better than staying…

Google Ads Optimisation - Breadth vs Depth

As the options and apparent precision of audience targeting continue to increase, how accurate -…

Tracking

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

How to Install Google Analytics - Step by Step

How to Install Google Analytics – Step by Step GA opens up a treasure trove…

Video

How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

How to Decide on your Google Ads Budget

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…

Just for fun

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…

Google Ads Quiz

How well do you know your paid search... Test your knowledge with this Google Ads…