PPC Blog

Google Ads Tips

Could 'Topic Coherence' Be Affecting Your CPCs?

I was late to this party. News about the leak of Google’s internal Search API…
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Google Ads and the Heat Pump Principle

Heat pumps are slightly unintuitive. They extract heat from a (usually) lower temperature source –…
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AI Max, Impression Share, and the Denominator Problem

I recently faced a strange decline in one of my accounts. Impression share tanked on…
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Are Ad Group Targets Fake?

The controls that we as PPCers have over bidding have certainly changed over the years.…
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PPC Theory

Lessons from my charger: misdirection in PPC

This week I spent far too long convinced there was a problem with the power…
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PPC and the split ticket problem

If you’re interested in technology, economics, and human behaviour, you’ll enjoy the podcast conversation between…
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Old dog or master? Mixed messages from Marketing Live.

“It’s like trying to get an old dog to get up off the sofa” That…
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Aggregation vs Articulation: Competing Virtues of PPC Management

Three ‘A’s Two concepts have been central to the recent evolution of Google Ads: aggregation…
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Video

If Google Ads Campaign Types Were Warriors

A short video reimagining Google Ads campaign types as battle-ready warriors — each with their…
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Phrase Match and the End of the Middle Ground

What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
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Google Ads Updates - Q1 2024 Roundup

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…
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Google Ads Updates - Q1 Roundup

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
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Just for fun

If Google Ads Campaign Types Were Warriors

A short video reimagining Google Ads campaign types as battle-ready warriors — each with their…
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My Google Ads Wishlist

Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…
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