PPC Blog
What to know before Black Friday
Black Friday has always been closely associated with some kind of a ‘mad rush’. In…
How to uncover hidden performance patterns with AI
The impact of AI on our day-to-day marketing doesn’t grow gradually – it moves in…
How (not) to use PMax Search Themes
Despite a few recent positive updates, Performance Max continues to suffer from a notorious lack…
The #5 most important Google Ads updates of the year so far
1 Bid to profit 🤑 Announced at Marketing Live in May, initially expected to arrive…
Old dog or master? Mixed messages from Marketing Live.
“It’s like trying to get an old dog to get up off the sofa” That…
Aggregation vs Articulation: Competing Virtues of PPC Management
Three ‘A’s Two concepts have been central to the recent evolution of Google Ads: aggregation…
What the new interface design says about Google Ads
At time of writing, the latest iteration of the Google Ads interface has been around…
Auction Antics. A sad day for Google Ads
The idea that Google’s agenda sometimes diverges from ours as advertisers is not new, or…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
Google Ads Updates - Q1 2024 Roundup
No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…
Google Ads Updates - Q1 Roundup
We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…
How to Test RSAs
The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…
My Google Ads Wishlist
Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…
Google Ads Updates - Quiz
The last few months have seen a flurry of changes and announcements in Google Ads……
Recent Posts
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What to know before Black FridayOctober 31, 2024/0 Comments -
How to uncover hidden performance patterns with AIOctober 17, 2024/ -
How (not) to use PMax Search ThemesSeptember 19, 2024/ -
The #5 most important Google Ads updates of the year so farAugust 15, 2024/ -
The La La Landing Page Effect, and how to avoid itJuly 18, 2024/ -
Phrase Match and the End of the Middle GroundJuly 4, 2024/ -
