PPC Blog

3 Great Uses for the Google Ads Reports Tab

1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

#4 common Google Ads questions, and answers

1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…

3 Big Things You Can Safely Ignore in Google Ads

We often like to have all our bases covered… to tick all the boxes and…

Are SKAGs still worth using?

The higher up the PPC game you look, the less difference you’ll find between practitioners.…

RSAs - are they up to the job?

Milkshake, anyone? In the opening of his popular book, Competing Against Luck, Clayton Christensen, tells…

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

How to Install Google Analytics - Step by Step

How to Install Google Analytics – Step by Step GA opens up a treasure trove…

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

Guided Meditation for PPC Professionals

Sit comfortably… Close Your eyes… Get ready for the world’s first guided meditation for PPC…

PPC Humour

A selection of some of the more light-hearted posts and vids from the Google Ads…

Guided Meditation for PPC Professionals

Sit comfortably… Close Your eyes… Get ready for the world’s first guided meditation for PPC…