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Google Ads Tips

Why Simplicity Wins in Paid Search

I was looking at blurb for a PPC course recently, and among the shiny benefits…
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Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…
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How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…
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What to do when paid search tanks

I have plenty of tips for optimising paid search campaigns. Putting your focus on the…
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PPC Theory

5 reasons why Google Ads accounts need constant attention

If you set up a Google Ads account well… with sensible budgets, appropriate bidding, and…
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Action, tactics and strategy in Paid Search

Most of the time, Paid Search optimisation tends to be reactive. With a well-seasoned eye…
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The second hidden metric for PPC Professionals

I talk (a lot) about how to optimise Google Ads campaigns… What levers to pull…
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Likely to click vs likely to convert

How do you choose which observational audiences to apply to your search campaigns? The usual…
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Video

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…
Read More

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…
Read More

#4 Google Ads Updates not to miss

A roundup of the most useful updates to hit Google Ads over the last few…
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#3 Advanced Google Ads Tips

Three quick tips to help you save time and boost performance for your Google Ads…
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Just for fun

Google Ads Updates - Quiz

The last few months have seen a flurry of changes and announcements in Google Ads……
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PPC Humour

A selection of some of the more light-hearted posts and vids from the Google Ads…
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