Monthly Archives: May 2025
May 2025
Sticking to the Point in PPC: Lessons from Alexa, Coldplay, and Broad Match
Here’s an actual conversation I had not long ago: Me: “Alexa, set a 13-minute timer.”Alexa:…
Lessons from my charger: misdirection in PPC
This week I spent far too long convinced there was a problem with the power…
Recent Posts
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AI Max explained, in all six flavoursOctober 1, 2026/0 Comments -
Two kinds of limited by budgetSeptember 19, 2026/ -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
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The value of value (how to give Google a clue)April 17, 2026/