Yearly Archives: 2025
2025
Grow and Prune: How Expansion and Refinement Work Together in Google Ads
PPCers are often working in one of two modes: • Expand targeting to increase volume•…
Account-level automated extensions: which to keep, which to cut
Account-level automated assets (as in automated ‘ad extensions’: a clearer name before Google changed it…
The value of exact matches in Google Ads
Although Exact Match is no longer worthy of the name when applied to a keyword,…
PPC and the split ticket problem
If you’re interested in technology, economics, and human behaviour, you’ll enjoy the podcast conversation between…
Recent Posts
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Grow and Prune: How Expansion and Refinement Work Together in Google AdsMarch 20, 2025/0 Comments -
Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/ -
The value of exact matches in Google AdsJanuary 23, 2025/ -
PPC and the split ticket problemJanuary 9, 2025/ -
#5 Overlooked Features in Google AdsDecember 12, 2024/ -
What to know before Black FridayOctober 31, 2024/ -
How to uncover hidden performance patterns with AIOctober 17, 2024/