Daily Archives: April 3, 2025
April 3, 2025
Don’t Be Undersold on the Upside: When Google's Forecasts Miss
Google’s campaign forecasting tools can be useful. The keyword tool, for example, remains the best…
Recent Posts
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Could ‘Topic Coherence’ Be Affecting Your CPCs?January 8, 2026/0 Comments -
Google Ads and the Heat Pump PrincipleNovember 13, 2025/ -
AI Max, Impression Share, and the Denominator ProblemOctober 30, 2025/ -
Are Ad Group Targets Fake?October 9, 2025/ -
Report Editor Revelations in Google AdsSeptember 25, 2025/ -
AI Max for Search: When It Works, When It Fails, What to WatchSeptember 11, 2025/ -
How to Save a Failing Google Ads AccountAugust 14, 2025/
