Daily Archives: April 17, 2025
April 17, 2025
Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCs
The days of debating whether or not smart bidding is worth using are long behind…
Recent Posts
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Sticking to the Point in PPC: Lessons from Alexa, Coldplay, and Broad MatchMay 15, 2025/0 Comments -
Lessons from my charger: misdirection in PPCMay 1, 2025/ -
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Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/ -
The value of exact matches in Google AdsJanuary 23, 2025/