Daily Archives: April 17, 2025
April 17, 2025
Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCs
The days of debating whether or not smart bidding is worth using are long behind…
Recent Posts
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Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/0 Comments -
What Ad Tests Are Really Telling YouFebruary 19, 2026/ -
What to Consider When Adjusting ROAS TargetsFebruary 5, 2026/ -
Could ‘Topic Coherence’ Be Affecting Your CPCs?January 8, 2026/ -
Google Ads and the Heat Pump PrincipleNovember 13, 2025/ -
AI Max, Impression Share, and the Denominator ProblemOctober 30, 2025/ -
Are Ad Group Targets Fake?October 9, 2025/