Daily Archives: November 25, 2021
November 25, 2021
The second hidden metric for PPC Professionals
I talk (a lot) about how to optimise Google Ads campaigns… What levers to pull…
Recent Posts
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PMax – and riding elephantsJune 19, 2026/0 Comments -
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The value of value (how to give Google a clue)April 17, 2026/ -
How to give your target CPA more leverageMarch 19, 2026/ -
Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/ -
What Ad Tests Are Really Telling YouFebruary 19, 2026/