2021

Likely to click vs likely to convert

How do you choose which observational audiences to apply to your search campaigns? The usual…

#4 Google Ads Updates (and what to do about them)

There have been a lot of changes to Google Ads in the last few weeks.…

3 Great Uses for the Google Ads Reports Tab

1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…

Are SKAGs still worth using?

The higher up the PPC game you look, the less difference you’ll find between practitioners.…

RSAs - are they up to the job?

Milkshake, anyone? In the opening of his popular book, Competing Against Luck, Clayton Christensen, tells…

How to Choose an Attribution Model in Google Ads

How to make an informed choice about your attribution model (course extract)...

#4 common Google Ads questions, and answers

1. Is it better to start with manual bidding or Maximise Clicks? PPC managers often launch…

3 Big Things You Can Safely Ignore in Google Ads

We often like to have all our bases covered… to tick all the boxes and…

PPC Humour

A selection of some of the more light-hearted posts and vids from the Google Ads…

Bidding to Value in Google Ads

On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…

8 Things All PPC Clients Should Know

Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…

Guided Meditation for PPC Professionals

Sit comfortably…Close Your eyes…Get ready for the world’s first guided meditation for PPC professionals 😉…

4 PPC Lessons from the Pandemic

The past year has been extraordinary, and hope is now rising that the worst effects…

How to Scale a Google Ads Account Safely

A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale…

5 Things to Know About the New Match Type

On 4th February, Google announced a change to match types – and the end of…

#3 Unintuitive Things about Target CPA

Unintuitive Thing #1 For most Google Ads users, most of the time, the aim is…

How to Decide on your Google Ads Budget

New clients or prospects often ask ‘how much should we spend?…’ Where do you find…