The Relevance Trap in Paid Search (and how to avoid it)

What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)

In this video we look at a key distinction that’s easy to overlook in paid search optimisation…

It’s all about the difference between likely-to-click and likely-to-convert in Google Ads, and how it can catch out even experienced paid search pros!

Read the original blog post exploring this idea…

Happy optimising! and if you’re ready to take your paid search to the next level… 👇🏽

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