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Daily Archives: February 2, 2023

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February 2, 2023

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The Relevance Trap in Paid Search (and how to avoid it)

February 2, 2023
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
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Recent Posts

  • Beyond Transparency. How to balance clarity and impact in Google Ads
    Beyond Transparency. How to balance clarity and impact in Google Ads
    October 19, 2023/
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  • Auction Antics. A sad day for Google Ads
    Auction Antics. A sad day for Google Ads
    September 21, 2023/
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  • PPC and the Curse of Knowledge
    PPC and the Curse of Knowledge
    August 24, 2023/
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  • Google Ads and Chesterton’s Fence – A Cautionary Principle
    Google Ads and Chesterton’s Fence – A Cautionary Principle
    July 27, 2023/
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  • New Search Term Insights in Google Ads
    New Search Term Insights in Google Ads
    June 29, 2023/
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  • How to use ROAS (or CPA) targets in Google Ads
    How to use ROAS (or CPA) targets in Google Ads
    June 15, 2023/
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  • Mastering Incremental ROAS for Better PPC Performance
    Mastering Incremental ROAS for Better PPC Performance
    May 11, 2023/
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