Daily Archives: February 2, 2023
February 2, 2023
The Relevance Trap in Paid Search (and how to avoid it)
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
Recent Posts
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Beyond Transparency. How to balance clarity and impact in Google AdsOctober 19, 2023/0 Comments -
Auction Antics. A sad day for Google AdsSeptember 21, 2023/ -
PPC and the Curse of KnowledgeAugust 24, 2023/ -
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New Search Term Insights in Google AdsJune 29, 2023/ -
How to use ROAS (or CPA) targets in Google AdsJune 15, 2023/ -
