Daily Archives: February 2, 2023
February 2, 2023
The Relevance Trap in Paid Search (and how to avoid it)
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
Recent Posts
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Escape PPC Maintenance Mode: 4 Advanced Tactics for an Account BreakthroughJune 12, 2025/0 Comments -
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Lessons from my charger: misdirection in PPCMay 1, 2025/ -
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Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/