Daily Archives: February 2, 2023
February 2, 2023
The Relevance Trap in Paid Search (and how to avoid it)
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
Recent Posts
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Grow and Prune: How Expansion and Refinement Work Together in Google AdsMarch 20, 2025/0 Comments -
Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/ -
The value of exact matches in Google AdsJanuary 23, 2025/ -
PPC and the split ticket problemJanuary 9, 2025/ -
#5 Overlooked Features in Google AdsDecember 12, 2024/ -
What to know before Black FridayOctober 31, 2024/ -
How to uncover hidden performance patterns with AIOctober 17, 2024/