Monthly Archives: February 2023
February 2023
Ad Slurry: The problem of low-quality inventory and how to deal with it
The problem You’ve heard it many times… PPC practitioners face a growing problem with the…
The Relevance Trap in Paid Search (and how to avoid it)
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
Recent Posts
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PPC and the split ticket problemJanuary 9, 2025/0 Comments -
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How (not) to use PMax Search ThemesSeptember 19, 2024/ -
The #5 most important Google Ads updates of the year so farAugust 15, 2024/ -
The La La Landing Page Effect, and how to avoid itJuly 18, 2024/