Monthly Archives: February 2023
February 2023
Ad Slurry: The problem of low-quality inventory and how to deal with it
The problem You’ve heard it many times… PPC practitioners face a growing problem with the…
The Relevance Trap in Paid Search (and how to avoid it)
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
Recent Posts
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PMax – and riding elephantsJune 19, 2026/0 Comments -
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The value of value (how to give Google a clue)April 17, 2026/ -
How to give your target CPA more leverageMarch 19, 2026/ -
Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/ -
What Ad Tests Are Really Telling YouFebruary 19, 2026/