Monthly Archives: February 2023
February 2023
Ad Slurry: The problem of low-quality inventory and how to deal with it
The problem You’ve heard it many times… PPC practitioners face a growing problem with the…
The Relevance Trap in Paid Search (and how to avoid it)
What’s wrong with relevant traffic? (as if we didn’t have enough problems battling irrelevant traffic!)…
Recent Posts
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Principle, practice and negative keywordsOctober 15, 2026/0 Comments -
AI Max explained, in all six flavoursOctober 1, 2026/ -
Two kinds of limited by budgetSeptember 19, 2026/ -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
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