PPC Theory

The Enemy Within? The Truth About Duplicate Keywords

“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…

The Google Ads Nudge

As I was discussing with someone in the Facebook group yesterday, the quality of support…

Attribution - Credit Where It's Due

In football, there’s a common view that strikers tend to be a bit on the…

The Lin Rodnitzky Ratio

The Lin - Rodnitzky Ratio   What Kind of PPC Account Manager Are You…?  The simple…

Does AdWords Help SEO?

Does AdWords Help SEO? Want to know whether running PPC ads has any affect on…