PPC Theory
PPC Theory
Ad Text and The Principles of Persuasion
A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…
Average Position. What Are We Losing?
WHAT’S HAPPENING? In February this year, Google announced the sunsetting of the average position metric.…
The Enemy Within? The Truth About Duplicate Keywords
“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…
The Google Ads Nudge
As I was discussing with someone in the Facebook group yesterday, the quality of support…
Attribution - Credit Where It's Due
In football, there’s a common view that strikers tend to be a bit on the…
The Lin Rodnitzky Ratio
The Lin - Rodnitzky Ratio What Kind of PPC Account Manager Are You…? The simple…
Does AdWords Help SEO?
Does AdWords Help SEO? Want to know whether running PPC ads has any affect on…
Recent Posts
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Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCsApril 17, 2025/0 Comments
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Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/
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The value of exact matches in Google AdsJanuary 23, 2025/
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PPC and the split ticket problemJanuary 9, 2025/
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#5 Overlooked Features in Google AdsDecember 12, 2024/