Daily Archives: August 24, 2023
August 24, 2023
PPC and the Curse of Knowledge
How do you judge how ‘obvious’ a particular nugget of knowledge might be? On one…
Recent Posts
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Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCsApril 17, 2025/0 Comments -
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Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/ -
The value of exact matches in Google AdsJanuary 23, 2025/ -
PPC and the split ticket problemJanuary 9, 2025/ -
#5 Overlooked Features in Google AdsDecember 12, 2024/