The Hidden Value of Mobile Traffic in Google Ads

As single metrics go, CPA and ROAS are right at the top of the tree.

But there’s a lot you can miss when you judge performance by these core metrics alone.

There’s more value in your clicks than you can easily see, and often more of it lurking in your mobile traffic…

In this short snippet from lesson seven of the course, we look at a quick way to uncover some of that value, and avoid the common mistake of judging traffic segments too harshly, too soon.

Extract from the bidding & targeting module of Google Ads Level Up – the complete paid search optimisation course.

For the rest of the module – plus….

– 40+ more videos showing how to get the most out of your Google Ads campaigns
– Ongoing support in the members-only Facebook group
– Live Q&As
– Actionable cheatsheets and resources
– 30% off one-to-one strategy sessions

Join Google Ads Level Up

Ready to Level Up Your Paid Search Skills?

The Google Ads Level Up course and membership areopen to new members.
Now Open

More Useful Stuff…

Join the Free PPC Facebook Group

Test Your Knowledge!
Google Ads Quiz

Want A Free Guide?
5 Advanced Google Ads Tips

Share this post

Lastest Posts

Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCs

The days of debating whether or not smart bidding is worth using are long behind…

Don’t Be Undersold on the Upside: When Google's Forecasts Miss

Google’s campaign forecasting tools can be useful. The keyword tool, for example, remains the best…