As single metrics go, CPA and ROAS are right at the top of the tree.
But there’s a lot you can miss when you judge performance by these core metrics alone.
There’s more value in your clicks than you can easily see, and often more of it lurking in your mobile traffic…
In this short snippet from lesson seven of the course, we look at a quick way to uncover some of that value, and avoid the common mistake of judging traffic segments too harshly, too soon.
Extract from the bidding & targeting module of Google Ads Level Up – the complete paid search optimisation course.
For the rest of the module – plus….
– 40+ more videos showing how to get the most out of your Google Ads campaigns
– Ongoing support in the members-only Facebook group
– Live Q&As
– Actionable cheatsheets and resources
– 30% off one-to-one strategy sessions