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Ad Text and The Principles of Persuasion

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…
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Main Site or Standalone Landing Page..?

It’s a question every PPC-er faces…When should you send users to a page on the…
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Ad Variations in Google Ads

Ad Variations in Google Ads Learn to set up simple, rigorous ad text testing with…
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7 Ways to Write Better Text Ads

7 Ways to Write Better Text Ads Write more effective text ads for Google Ads.…
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How to Install Google Analytics - Step by Step

How to Install Google Analytics - Step by Step GA opens up a treasure trove…
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How to Optimize Google Ads without Conversion Data

How to Optimise Google Ads without Conversion Data How to evaluate and improve your campaigns…
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How to Get More Conversions on AdWords

How to Get More Conversions on AdWords Five quick and simple ways to boost your…
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Does AdWords Help SEO?

Does AdWords Help SEO? Want to know whether running PPC ads has any affect on…
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Introduction to AdWords Location Targeting

Introduction to AdWords Location Targeting Targeting users by location is one of the most fundamental…
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Why Can't I See My AdWords Ad?

Why Can't I See My AdWords Ad? Can't see your ad? Don't panic. Here's an…
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