Google Ads Device Segments – Optimising in Higher Resolution

How to use device segments to gain clearer insights and make better changes in your Google Ads campaigns...

I am a big fan of making bid adjustments by device. 

Of all the variables in Google Ads, device type is one of the most reliable levers to pull.

But there’s a deeper level of analysis to be done with devices, when you start segmenting keyword and ad data, by device type.

Watch the video on how to use device segments to optimise in higher-resolution.

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