How to Target by Profession in Google Ads

Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean it can't be done ;-)

There are many targeting options in Google Ads, but profession and job title are not among them.

So if you’re promoting a product that’s only pitched at users within a certain industry, how do you target them without inviting the world and his dog along for the ride?

This video walks you through how to target users by profession, using custom affinity audiences in Google Ads.

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