How to Target by Profession in Google Ads

Phil Taylor

Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean it can't be done ;-)

There are many targeting options in Google Ads, but profession and job title are not among them.

So if you’re promoting a product that’s only pitched at users within a certain industry, how do you target them without inviting the world and his dog along for the ride?

This video walks you through how to target users by profession, using custom affinity audiences in Google Ads.

Ready to Level Up Your Paid Search Skills?

The Google Ads Level Up course and membership are now open to new members.

More Info & Join

Now Open

More useful stuff...

Share this post

Lastest Posts

5 Analytical Pitfalls in Google Ads (and How to Avoid Them)

Posted by Phil TaylorMay 22, 2026

There’s more to Google Ads Editor than most of us appreciate. The core functionality –…

5 Google Ads Editor Features You're Probably Not Using

Posted by Phil TaylorMay 1, 2026