To stay ahead of Smart Bidding, you have to exercise smarter bidding. One way of…

Google Ads support isn't always the best... but it's what we have. Here's how to…

A neat way to factor in both CTR and conversion rate when it comes to…

Working with the data you have (not the data you wish you had).

Your time and attention are finite resources… don’t blow them.

Google Ads Search Partners is one of those default opt-ins that can cram your budget…

Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…

To your audience, you may be like an alien. To speak to them, you'll have…

Which statement is true?a) Google Ads is a super-efficient money-making machine.b) Google Ads is a…

Artificial intelligence used to be more artificial than intelligent. Clunky machines could be ridiculed for…

How much should you spend on Google Ads to see an impact? How do you…

A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…

Check where your keywords are competing for the same clicks, and tidy up the ‘division…

It has almost never been possible to justify YouTube ad spend by any trackable path…

When running a campaign targeted around a very specific location, the best way to hit…

It has been almost a year since Google announced its rollout of in-market audience targeting…

The first thing to know about the keyword planner tool is that it is now…

WHAT’S HAPPENING? In February this year, Google announced the sunsetting of the average position metric.…

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

To squeeze maximum value out of Google Ads campaigns, we need to make use of…

Know a bit about Google Ads? Try these PPC crosswords (one easy, one hard). Click…

It’s a question every PPC-er faces…When should you send users to a page on the…

“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…

As I was discussing with someone in the Facebook group yesterday, the quality of support…

This is one improvement you can make straight away – and if you’re already doing…

I often get asked questions like these, that don’t have good answers, but have pretty…

PPC account management can be deeply satisfying (yes I am a geek)…but however you cut…

In football, there’s a common view that strikers tend to be a bit on the…