Yearly Archives: 2019
2019
PPC Beast Mode
To stay ahead of Smart Bidding, you have to exercise smarter bidding. One way of…
How to Get Help from Google Ads Support
Google Ads support isn't always the best... but it's what we have. Here's how to…
A Better Way to Judge Text Ads
A neat way to factor in both CTR and conversion rate when it comes to…
Winning with small data in PPC
Working with the data you have (not the data you wish you had).
The Trouble with Search Partners
Google Ads Search Partners is one of those default opt-ins that can cram your budget…
How to Target by Profession in Google Ads
Target users by profession in Google Ads. Just because there isn't a setting... doesn't mean…
Selling iPhones to King Arthur - Knowing Your Audience and Speaking Their Language
To your audience, you may be like an alien. To speak to them, you'll have…
Google Ads - Default Settings to Change
Which statement is true?a) Google Ads is a super-efficient money-making machine.b) Google Ads is a…
Are The Robots Coming? AI and PPC
Artificial intelligence used to be more artificial than intelligent. Clunky machines could be ridiculed for…
How Much Should You Spend on Google Ads? 3 Answers
How much should you spend on Google Ads to see an impact? How do you…
Ad Text and The Principles of Persuasion
A look at the six principles of persuasion from Robert Cialdini's Influence... through the lens…
Keyword Overlap - How to Find it and How to Deal with it
Check where your keywords are competing for the same clicks, and tidy up the ‘division…
YouTube Ads That Actually Drive Sales
It has almost never been possible to justify YouTube ad spend by any trackable path…
Donut Bidding - Better Google Ads Location Targeting
When running a campaign targeted around a very specific location, the best way to hit…
3 Takeaways from in-Market Audiences
It has been almost a year since Google announced its rollout of in-market audience targeting…
5 Things to Know About the Keyword Planner Tool
The first thing to know about the keyword planner tool is that it is now…
Average Position. What Are We Losing?
WHAT’S HAPPENING? In February this year, Google announced the sunsetting of the average position metric.…
3 Reasons to Bother with Google Analytics
When it comes to tracking your PPC traffic, there are two obvious choices: Use the…
Know your Unknowns: Getting more out of demographic data
To squeeze maximum value out of Google Ads campaigns, we need to make use of…
PPC Crosswords
Know a bit about Google Ads? Try these PPC crosswords (one easy, one hard). Click…
Main Site or Standalone Landing Page..?
It’s a question every PPC-er faces…When should you send users to a page on the…
The Enemy Within? The Truth About Duplicate Keywords
“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…
The Google Ads Nudge
As I was discussing with someone in the Facebook group yesterday, the quality of support…
The Easiest Way to Improve Your Text Ads
This is one improvement you can make straight away – and if you’re already doing…
Frequently-Asked Bad PPC Questions
I often get asked questions like these, that don’t have good answers, but have pretty…
Save Hours with Automated Rules
PPC account management can be deeply satisfying (yes I am a geek)…but however you cut…
Attribution - Credit Where It's Due
In football, there’s a common view that strikers tend to be a bit on the…
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