2022

My Google Ads Wishlist

Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…

#6 Ways to Improve CPA with Smart Bidding

1) Targets The simplest way to influence smart bidding behaviour, is by actively adjusting CPA…

The Google Ads Graveyard

I try not to dwell too much on the ‘good old days’ of precision PPC.…

The thing about Responsive Search Ads

RSAs are complicated beasts. No longer is ad creation just a question of what to…

Guardrails for the Google Ads Algorithm

There’s a growing tension in Google Ads. Should decisions around targeting, bidding and optimisation be…

What are your Paid Search ads for?

Two (very broad) qualities that you want your paid search ads to have are: Relevance…

Top 5 Paid Search issues in large accounts

I have mixed feelings about audits. On one hand there’s something refreshing about opening up…

The Broad Match Defence

Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…

The rise of automation in Google Ads

The algorithms are trying to take the reins... Should we hand them over, or should…

How Google Ads has changed

Google Ads isn’t what it used to be…

Why Simplicity Wins in Paid Search

I was looking at blurb for a PPC course recently, and among the shiny benefits…

Thoughts on structuring for smart bidding

Every couple of weeks I go live with my course members for a Q&A. It’s…

5 reasons why Google Ads accounts need constant attention

If you set up a Google Ads account well… with sensible budgets, appropriate bidding, and…

Google Ads Updates - Quiz

The last few months have seen a flurry of changes and announcements in Google Ads…As…

How to use the Auction Insights report

In this extract from the latest course unit – What to Do When Things Go…

Action, tactics and strategy in Paid Search

Most of the time, Paid Search optimisation tends to be reactive. With a well-seasoned eye…

What to do when paid search tanks

I have plenty of tips for optimising paid search campaigns. Putting your focus on the…

#4 Google Ads Updates not to miss

A roundup of the most useful updates to hit Google Ads over the last few…