Around Halloween, I wrote a post called The Google Ads Graveyard, listing some of the…

1) Targets The simplest way to influence smart bidding behaviour, is by actively adjusting CPA…

I try not to dwell too much on the ‘good old days’ of precision PPC.…

RSAs are complicated beasts. No longer is ad creation just a question of what to…

There’s a growing tension in Google Ads. Should decisions around targeting, bidding and optimisation be…

Two (very broad) qualities that you want your paid search ads to have are: Relevance…

I have mixed feelings about audits. On one hand there’s something refreshing about opening up…

Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…

The algorithms are trying to take the reins... Should we hand them over, or should…

Google Ads isn’t what it used to be…

I was looking at blurb for a PPC course recently, and among the shiny benefits…

Every couple of weeks I go live with my course members for a Q&A. It’s…

If you set up a Google Ads account well… with sensible budgets, appropriate bidding, and…

The last few months have seen a flurry of changes and announcements in Google Ads…As…

In this extract from the latest course unit – What to Do When Things Go…

Most of the time, Paid Search optimisation tends to be reactive. With a well-seasoned eye…

I have plenty of tips for optimising paid search campaigns. Putting your focus on the…

A roundup of the most useful updates to hit Google Ads over the last few…