VIDEO
How Google Ads has changed
Google Ads isn’t what it used to be…
Thoughts on structuring for smart bidding
Every couple of weeks I go live with my course members for a Q&A. It’s a useful chance for all of us to think through some of the issues and dilemmas that Google Ads throws at us… This is a snippet from our last session, where we looked at a great question about the relationship […]
How to use the Auction Insights report
In this extract from the latest course unit – What to Do When Things Go Wrong – we look at how to investigate the effects of competition… a prime suspect when you’re facing a sharp rise in CPC. While I don’t rank competition as one of the primary factors in paid search success (it doesn’t […]
#4 Google Ads Updates not to miss
A roundup of the most useful updates to hit Google Ads over the last few weeks… https://youtu.be/49pTLPHDw5Y Quick Summary: 1) Image Extensions update Image extensions are about to become more valuable – appearing on desktop (previously mobile-only). If you have Image Extensions in place, this will happen automatically (dynamic image extensions too). Google is also […]
#3 Advanced Google Ads Tips
Three quick tips to help you save time and boost performance for your Google Ads campaigns. Get 10 more tips like this… Download Free 1) Expanding ‘Under Cover’ Here’s a good way to deal with the traffic quantity / quality trade-off, when you’re looking to scale an account… You can Expand into new search term […]
#4 Google Ads Updates (and what to do about them)
There have been a lot of changes to Google Ads in the last few weeks. As the dust starts to settle, here’s a recap on what they are, and what they mean. https://youtu.be/pm0iIAI80V4 1) ETAs are on the way out As of the end of June next year, no more new Expanded Text Ads! […]
How to Choose an Attribution Model in Google Ads
How to make an informed choice about your attribution model (course extract)…
Guided Meditation for PPC Professionals
Sit comfortably… Close Your eyes… Get ready for the world’s first guided meditation for PPC professionals 😉 …and if you want a more relaxing life in PPC, check out Google Ads Level Up membership, for courses, training and support in paid search. Ready to Level Up Your Paid Search Skills? The Google Ads Level Up […]
How to Scale a Google Ads Account Safely
A good way to deal with the traffic quantity/quality trade-off, when you’re looking to scale an account…
How to Decide on your Google Ads Budget
New clients or prospects often ask ‘how much should we spend?…’ Where do you find the answer?