VIDEO
The Hidden Value of Mobile Traffic in Google Ads
As single metrics go, CPA and ROAS are right at the top of the tree. But there’s a lot you can miss when you judge performance by these core metrics alone. There’s more value in your clicks than you can easily see, and often more of it lurking in your mobile traffic… In this short […]
The 3 Times When Smart Bidding Makes Sense
When i first drafted the course module on Smart Bidding – a few months before recording it – I jotted down that we were right at the tipping point of whether Smart Bidding for search campaigns was as good as a (very) well-managed account on manual bidding. Now (late 2020, and this is a fast-moving […]
3 Tips on Bid Adjustments in Google Ads
Three things to look out for when making bid adjustments in Google Ads search campaigns.
Learning to Love Lost Impression Share
Why Impression Share Lost to Budget is good news for your campaigns
The Lin Rodnitzky Ratio in Google Ads
How Cost-Effective is Your Google Ads Activity?
Should You Bid on Brand Terms in Google Ads?
Should advertisers use their own brand name as keywords in Google Ads search campaigns? It’s a question you’ve probably either asked or had to answer, possibly many times… Like most of the persistent questions in PPC, it depends… But there are some specific pros and cons to brand bidding in search campaigns. Understanding these will […]
5 Google Ads Tips (in 2 minutes)
Ready for five quickfire Google Ads tips?
Google Ads Device Segments – Optimising in Higher Resolution
How to use device segments to gain clearer insights and make better changes in your Google Ads campaigns…
A Better Way to Judge Text Ads
A neat way to factor in both CTR and conversion rate when it comes to evaluating your Google Ads text ads.
How to Target by Profession in Google Ads
Target users by profession in Google Ads. Just because there isn’t a setting… doesn’t mean it can’t be done 😉