Google Ads Tips

Keyword Overlap - How to Find it and How to Deal with it

Check where your keywords are competing for the same clicks, and tidy up the ‘division…

YouTube Ads That Actually Drive Sales

It has almost never been possible to justify YouTube ad spend by any trackable path…

Donut Bidding - Better Google Ads Location Targeting

When running a campaign targeted around a very specific location, the best way to hit…

3 Takeaways from in-Market Audiences

It has been almost a year since Google announced its rollout of in-market audience targeting…

5 Things to Know About the Keyword Planner Tool

The first thing to know about the keyword planner tool is that it is now…

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

Know your Unknowns: Getting more out of demographic data

To squeeze maximum value out of Google Ads campaigns, we need to make use of…

Main Site or Standalone Landing Page..?

It’s a question every PPC-er faces…When should you send users to a page on the…

The Easiest Way to Improve Your Text Ads

This is one improvement you can make straight away – and if you’re already doing…

Frequently-Asked Bad PPC Questions

I often get asked questions like these, that don’t have good answers, but have pretty…

Save Hours with Automated Rules

PPC account management can be deeply satisfying (yes I am a geek)…but however you cut…

Attribution - Credit Where It's Due

In football, there’s a common view that strikers tend to be a bit on the…

Ad Variations in Google Ads

Ad Variations in Google Ads Learn to set up simple, rigorous ad text testing with…

7 Ways to Write Better Text Ads

7 Ways to Write Better Text Ads Write more effective text ads for Google Ads.…

Do You Trust Your Google Ads Targeting?

Do You Trust Your Google Ads Targeting? 5 Common Assumptions …and why they’re dangerously wrong……

Google Ads Keyboard Shortcuts

KEYBOARD SHORTCUTS FOR GOOGLE ADS The Most Useful Shortcuts to Save Time in the Google…

How to Optimize Google Ads without Conversion Data

How to Optimise Google Ads without Conversion Data How to evaluate and improve your campaigns…

How to Get More Conversions on AdWords

How to Get More Conversions on AdWords Five quick and simple ways to boost your…

Ultimate List of Negative Keywords for Google Ads

THE ULTIMATE LIST OF NEGATIVE KEYWORDS FOR GOOGLE ADS Almost-Universal Negatives for your PPC Campaigns…

Introduction to AdWords Location Targeting

Introduction to AdWords Location Targeting Targeting users by location is one of the most fundamental…

Why Can't I See My AdWords Ad?

Why Can't I See My AdWords Ad? Can't see your ad? Don't panic. Here's an…