Google Ads Tips
Google Ads Tips
Keyword Overlap - How to Find it and How to Deal with it
Check where your keywords are competing for the same clicks, and tidy up the ‘division…
YouTube Ads That Actually Drive Sales
It has almost never been possible to justify YouTube ad spend by any trackable path…
Donut Bidding - Better Google Ads Location Targeting
When running a campaign targeted around a very specific location, the best way to hit…
3 Takeaways from in-Market Audiences
It has been almost a year since Google announced its rollout of in-market audience targeting…
5 Things to Know About the Keyword Planner Tool
The first thing to know about the keyword planner tool is that it is now…
3 Reasons to Bother with Google Analytics
When it comes to tracking your PPC traffic, there are two obvious choices: Use the…
Know your Unknowns: Getting more out of demographic data
To squeeze maximum value out of Google Ads campaigns, we need to make use of…
Main Site or Standalone Landing Page..?
It’s a question every PPC-er faces…When should you send users to a page on the…
The Easiest Way to Improve Your Text Ads
This is one improvement you can make straight away – and if you’re already doing…
Frequently-Asked Bad PPC Questions
I often get asked questions like these, that don’t have good answers, but have pretty…
Save Hours with Automated Rules
PPC account management can be deeply satisfying (yes I am a geek)…but however you cut…
Attribution - Credit Where It's Due
In football, there’s a common view that strikers tend to be a bit on the…
Ad Variations in Google Ads
Ad Variations in Google Ads Learn to set up simple, rigorous ad text testing with…
7 Ways to Write Better Text Ads
7 Ways to Write Better Text Ads Write more effective text ads for Google Ads.…
Do You Trust Your Google Ads Targeting?
Do You Trust Your Google Ads Targeting? 5 Common Assumptions …and why they’re dangerously wrong……
Google Ads Keyboard Shortcuts
KEYBOARD SHORTCUTS FOR GOOGLE ADS The Most Useful Shortcuts to Save Time in the Google…
How to Optimize Google Ads without Conversion Data
How to Optimise Google Ads without Conversion Data How to evaluate and improve your campaigns…
How to Get More Conversions on AdWords
How to Get More Conversions on AdWords Five quick and simple ways to boost your…
Ultimate List of Negative Keywords for Google Ads
THE ULTIMATE LIST OF NEGATIVE KEYWORDS FOR GOOGLE ADS Almost-Universal Negatives for your PPC Campaigns…
Introduction to AdWords Location Targeting
Introduction to AdWords Location Targeting Targeting users by location is one of the most fundamental…
Why Can't I See My AdWords Ad?
Why Can't I See My AdWords Ad? Can't see your ad? Don't panic. Here's an…
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