Monthly Archives: September 2025
September 2025
Report Editor Revelations in Google Ads
The report editor is great for diving into segmentation that isn’t available in the interface.…
AI Max for Search: When It Works, When It Fails, What to Watch
As PPC practitioners, we’re no strangers to the arrival of new targeting expansion options –…
Recent Posts
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AI Max explained, in all six flavoursOctober 1, 2026/0 Comments -
Two kinds of limited by budgetSeptember 19, 2026/ -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
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The value of value (how to give Google a clue)April 17, 2026/