Heat pumps are slightly unintuitive. They extract heat from a (usually) lower temperature source –…

I recently faced a strange decline in one of my accounts. Impression share tanked on…

The controls that we as PPCers have over bidding have certainly changed over the years.…

The report editor is great for diving into segmentation that isn’t available in the interface.…

As PPC practitioners, we’re no strangers to the arrival of new targeting expansion options –…

Google Ads optimisation is often about small, steady gains. But when it’s clear that incremental…

A short video reimagining Google Ads campaign types as battle-ready warriors — each with their…

For all the shiny new objects in the world of PPC, the majority of the…

For all the shiny new objects in the world of PPC, the majority of the…

Here’s an actual conversation I had not long ago: Me: “Alexa, set a 13-minute timer.”Alexa:…

This week I spent far too long convinced there was a problem with the power…

The days of debating whether or not smart bidding is worth using are long behind…

Google’s campaign forecasting tools can be useful. The keyword tool, for example, remains the best…

PPCers are often working in one of two modes: • Expand targeting to increase volume•…

Account-level automated assets (as in automated ‘ad extensions’: a clearer name before Google changed it…

Although Exact Match is no longer worthy of the name when applied to a keyword,…

If you’re interested in technology, economics, and human behaviour, you’ll enjoy the podcast conversation between…