Monthly Archives: February 2026
February 2026
What Ad Tests Are Really Telling You
When you run ad tests with enough data, certain patterns emerge repeatedly. Two of them…
What to Consider When Adjusting ROAS Targets
It sometimes occurs to me that if I was put on the spot and asked…
Recent Posts
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Maximise Conversions doesn’t maximise conversionsOctober 29, 2026/0 Comments -
Principle, practice and negative keywordsOctober 15, 2026/ -
AI Max explained, in all six flavoursOctober 1, 2026/ -
Two kinds of limited by budgetSeptember 19, 2026/ -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
