Google’s help page says Maximise Conversions will aim to spend your budget to get as…

When we build negative keyword lists, it tends to go something like this. You scan…

AI Max has been around for well over a year, yet it remains surprisingly slippery…

With fewer knobs and levers left for PPCers to adjust these days, the ones we…

Impressions on a given search term can often take multiple routes through an account, and…

Running PMax is a bit like riding an elephant. That’s not to say PMax doesn’t…

There’s more to Google Ads Editor than most of us appreciate. The core functionality –…

There’s more to Google Ads Editor than most of us appreciate. The core functionality –…

On the face of it, maximise conversion value beats maximise conversions. If you can align…

The squeeze I was emailing a client recently, trying to explain why their campaign had…

Google’s direction of travel has long been away from the primacy of the keyword –…

When you run ad tests with enough data, certain patterns emerge repeatedly. Two of them…

It sometimes occurs to me that if I was put on the spot and asked…

I was late to this party. News about the leak of Google’s internal Search API…