Monthly Archives: July 2024
July 2024
The La La Landing Page Effect, and how to avoid it
It was the big moment of the Academy Awards, 2017. Warren Beatty and Faye Dunaway…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
Recent Posts
-
Maximise Conversions doesn’t maximise conversionsOctober 29, 2026/0 Comments -
Principle, practice and negative keywordsOctober 15, 2026/ -
AI Max explained, in all six flavoursOctober 1, 2026/ -
Two kinds of limited by budgetSeptember 19, 2026/ -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
