Monthly Archives: July 2024
July 2024
The La La Landing Page Effect, and how to avoid it
It was the big moment of the Academy Awards, 2017. Warren Beatty and Faye Dunaway…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
Recent Posts
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Grow and Prune: How Expansion and Refinement Work Together in Google AdsMarch 20, 2025/0 Comments -
Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/ -
The value of exact matches in Google AdsJanuary 23, 2025/ -
PPC and the split ticket problemJanuary 9, 2025/ -
#5 Overlooked Features in Google AdsDecember 12, 2024/ -
What to know before Black FridayOctober 31, 2024/ -
How to uncover hidden performance patterns with AIOctober 17, 2024/