Monthly Archives: July 2024
July 2024
The La La Landing Page Effect, and how to avoid it
It was the big moment of the Academy Awards, 2017. Warren Beatty and Faye Dunaway…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
Recent Posts
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Two kinds of limited by budgetSeptember 19, 2026/0 Comments -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
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The value of value (how to give Google a clue)April 17, 2026/ -
How to give your target CPA more leverageMarch 19, 2026/