Yearly Archives: 2024

2024

#5 Overlooked Features in Google Ads

Search Term Match Type Here’s a useful dimension that doesn’t get its fair share of…
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What to know before Black Friday

Black Friday has always been closely associated with some kind of a ‘mad rush’. In…
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How to uncover hidden performance patterns with AI

The impact of AI on our day-to-day marketing doesn’t grow gradually – it moves in…
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How (not) to use PMax Search Themes

Despite a few recent positive updates, Performance Max continues to suffer from a notorious lack…
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The #5 most important Google Ads updates of the year so far

1 Bid to profit 🤑 Announced at Marketing Live in May, initially expected to arrive…
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The La La Landing Page Effect, and how to avoid it

It was the big moment of the Academy Awards, 2017. Warren Beatty and Faye Dunaway…
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Phrase Match and the End of the Middle Ground

What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
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Old dog or master? Mixed messages from Marketing Live.

“It’s like trying to get an old dog to get up off the sofa” That…
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Google Ads Updates - Q1 2024 Roundup

No slowdown in the pace of change with Google Ads updates in Q1 2024… Here’s…
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Aggregation vs Articulation: Competing Virtues of PPC Management

Three ‘A’s Two concepts have been central to the recent evolution of Google Ads: aggregation…
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#5 Ingenious GPT Use Cases for Smarter PPC

Google has so far languished behind in the recent AI revolution. It may well catch…
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#3 Tips to boost your PPC in 2024

1 Get creative with custom columns Custom columns have long been a valuable, underused feature…
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