Monthly Archives: October 2022
October 2022
The Google Ads Graveyard
I try not to dwell too much on the ‘good old days’ of precision PPC.…
The thing about Responsive Search Ads
RSAs are complicated beasts. No longer is ad creation just a question of what to…
Recent Posts
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Two kinds of limited by budgetSeptember 19, 2026/0 Comments -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
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The value of value (how to give Google a clue)April 17, 2026/ -
How to give your target CPA more leverageMarch 19, 2026/