Monthly Archives: December 2021
December 2021
#3 Advanced Google Ads Tips
Three quick tips to help you save time and boost performance for your Google Ads…
#4 PPC metrics that can lead you astray
“When a measure becomes a target, it ceases to be a good measure.” So states…
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Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/ -
What Ad Tests Are Really Telling YouFebruary 19, 2026/ -
What to Consider When Adjusting ROAS TargetsFebruary 5, 2026/ -
Could ‘Topic Coherence’ Be Affecting Your CPCs?January 8, 2026/