2020

Google Ads Lessons from the Beano

A couple of weeks ago my seven-year-old daughter had an inset day. (UK parents of…

The 3 Times When Smart Bidding Makes Sense

When i first drafted the course module on Smart Bidding – a few months before…

Seasonality Adjustments - A Deceptively Useful Tool

While Seasonality Adjustments haven’t caused much of a stir - this little control could swing…

Get The Most Out of Search Terms (3 Tips)

Analysing your search terms, and acting on the data they show, is one of the…

3 Tips on Bid Adjustments in Google Ads

Three things to look out for when making bid adjustments in Google Ads search campaigns.

Google Ads Quiz

How well do you know your paid search... Test your knowledge with this Google Ads…

7 Tools Every PPC Marketer Should Know

First, let’s get a few obvious ones out of the way.Apart from the tools that…

Learning to Love Lost Impression Share

Why Impression Share Lost to Budget is good news for your campaigns

Gamaleya Theory. Factoring Risk in PPC

Depending on where you're standing, a leap in the dark may be better than staying…

The Lin Rodnitzky Ratio in Google Ads

How Cost-Effective is Your Google Ads Activity?

Should You Bid on Brand Terms in Google Ads?

Should advertisers use their own brand name as keywords in Google Ads search campaigns?It’s a…

5 Good Google Ads Habits

We are continually inheriting the consequences of our habits Sam Harris You do not rise…

How to Target Wealthy Users on Google Ads

The goal of most PPC activity is to match a product with a user, in…

Google Ads Optimisation - Breadth vs Depth

As the options and apparent precision of audience targeting continue to increase, how accurate -…

5 Google Ads Tips (in 2 minutes)

Ready for five quickfire Google Ads tips?

How Well Does Google Know Us?

As the options and apparent precision of audience targeting continue to increase, how accurate -…

The PPC Emoji Quiz

Google Ads-themed emoji quiz... Can you guess them all?

7 Useful Custom Columns in Google Ads

There’s no shortage of metrics in Google Ads for evaluating performance.But with custom columns, you…

Why You Always Need a Plan in Google Ads

Generic optimisation can take your Google Ads campaigns to a certain level. After that, real…

When You Don't Want a Higher Conversion Rate in Google Ads

Conversion rate, cost per conversion and – if you have it – return on ad…

Google Ads Device Segments - Optimising in Higher Resolution

How to use device segments to gain clearer insights and make better changes in your…

5 Ways Done is Better than Perfect in Google Ads

“Done is better than perfect” “Don’t let the perfect be the enemy of the good”…