Monthly Archives: October 2025
October 2025
AI Max, Impression Share, and the Denominator Problem
I recently faced a strange decline in one of my accounts. Impression share tanked on…
Are Ad Group Targets Fake?
The controls that we as PPCers have over bidding have certainly changed over the years.…
Recent Posts
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AI Max explained, in all six flavoursOctober 1, 2026/0 Comments -
Two kinds of limited by budgetSeptember 19, 2026/ -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
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The value of value (how to give Google a clue)April 17, 2026/