Monthly Archives: May 2025
May 2025
Sticking to the Point in PPC: Lessons from Alexa, Coldplay, and Broad Match
Here’s an actual conversation I had not long ago: Me: “Alexa, set a 13-minute timer.”Alexa:…
Lessons from my charger: misdirection in PPC
This week I spent far too long convinced there was a problem with the power…
Recent Posts
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Google Ads and the Heat Pump PrincipleNovember 13, 2025/0 Comments -
AI Max, Impression Share, and the Denominator ProblemOctober 30, 2025/ -
Are Ad Group Targets Fake?October 9, 2025/ -
Report Editor Revelations in Google AdsSeptember 25, 2025/ -
AI Max for Search: When It Works, When It Fails, What to WatchSeptember 11, 2025/ -
How to Save a Failing Google Ads AccountAugust 14, 2025/ -
If Google Ads Campaign Types Were WarriorsJuly 24, 2025/