Monthly Archives: January 2025
January 2025
The value of exact matches in Google Ads
Although Exact Match is no longer worthy of the name when applied to a keyword,…
PPC and the split ticket problem
If you’re interested in technology, economics, and human behaviour, you’ll enjoy the podcast conversation between…
Recent Posts
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PMax – and riding elephantsJune 19, 2026/0 Comments -
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The value of value (how to give Google a clue)April 17, 2026/ -
How to give your target CPA more leverageMarch 19, 2026/ -
Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/ -
What Ad Tests Are Really Telling YouFebruary 19, 2026/