Monthly Archives: July 2024
July 2024
The La La Landing Page Effect, and how to avoid it
It was the big moment of the Academy Awards, 2017. Warren Beatty and Faye Dunaway…
Phrase Match and the End of the Middle Ground
What happened to Phrase Match? https://youtu.be/zbITxUoxiTk It’s easy to think of Phrase Match as a…
Recent Posts
-
Google Ads and the Heat Pump PrincipleNovember 13, 2025/0 Comments -
AI Max, Impression Share, and the Denominator ProblemOctober 30, 2025/ -
Are Ad Group Targets Fake?October 9, 2025/ -
Report Editor Revelations in Google AdsSeptember 25, 2025/ -
AI Max for Search: When It Works, When It Fails, What to WatchSeptember 11, 2025/ -
How to Save a Failing Google Ads AccountAugust 14, 2025/ -
If Google Ads Campaign Types Were WarriorsJuly 24, 2025/