March 2023

Google Ads Updates - Q1 Roundup

We’ve had a raft of Google Ads Updates in Q1 2023. Here’s a roundup and…

How to Test RSAs

The fluid nature of RSAs poses a challenge when it comes to rigorous testing. But…

#3 AI alignment problems in paid search

You might assume that it’s the stuff of science fiction… Runaway robots taking our poorly-specified…