Monthly Archives: June 2022
June 2022
The Broad Match Defence
Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…
The rise of automation in Google Ads
The algorithms are trying to take the reins... Should we hand them over, or should…
Recent Posts
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What to know before Black FridayOctober 31, 2024/0 Comments -
How to uncover hidden performance patterns with AIOctober 17, 2024/ -
How (not) to use PMax Search ThemesSeptember 19, 2024/ -
The #5 most important Google Ads updates of the year so farAugust 15, 2024/ -
The La La Landing Page Effect, and how to avoid itJuly 18, 2024/ -
Phrase Match and the End of the Middle GroundJuly 4, 2024/ -
