Monthly Archives: June 2022
June 2022
The Broad Match Defence
Last week I attended a Google Workshop with the following title: Maximise Performance and Reach…
The rise of automation in Google Ads
The algorithms are trying to take the reins... Should we hand them over, or should…
Recent Posts
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Principle, practice and negative keywordsOctober 15, 2026/0 Comments -
AI Max explained, in all six flavoursOctober 1, 2026/ -
Two kinds of limited by budgetSeptember 19, 2026/ -
A search term doesn’t have a conversion rateSeptember 4, 2026/ -
PMax – and riding elephantsJune 19, 2026/ -
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