Monthly Archives: September 2021
September 2021
#4 Google Ads Updates (and what to do about them)
There have been a lot of changes to Google Ads in the last few weeks.…
Recent Posts
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The value of value (how to give Google a clue)April 17, 2026/0 Comments -
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What Ad Tests Are Really Telling YouFebruary 19, 2026/ -
What to Consider When Adjusting ROAS TargetsFebruary 5, 2026/ -
Could ‘Topic Coherence’ Be Affecting Your CPCs?January 8, 2026/ -
Google Ads and the Heat Pump PrincipleNovember 13, 2025/
