Monthly Archives: August 2021
August 2021
3 Great Uses for the Google Ads Reports Tab
1) Long-Term Performance (Bar chart | X: month | Y: cost and conversion value) You know…
Are SKAGs still worth using?
The higher up the PPC game you look, the less difference you’ll find between practitioners.…
Recent Posts
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The value of value (how to give Google a clue)April 17, 2026/0 Comments -
How to give your target CPA more leverageMarch 19, 2026/ -
Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/ -
What Ad Tests Are Really Telling YouFebruary 19, 2026/ -
What to Consider When Adjusting ROAS TargetsFebruary 5, 2026/ -
Could ‘Topic Coherence’ Be Affecting Your CPCs?January 8, 2026/ -
Google Ads and the Heat Pump PrincipleNovember 13, 2025/