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Monthly Archives: April 2021

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April 2021

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Bidding to Value in Google Ads

April 22, 2021
On Tuesday, Google premiered their latest video on ‘Search Excellence’. A seminar on the latest…
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8 Things All PPC Clients Should Know

April 8, 2021
Dear PPC client, We PPC professionals can sometimes forget the challenges of stepping into the…
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Recent Posts

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    January 8, 2026/
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  • Google Ads and the Heat Pump Principle
    Google Ads and the Heat Pump Principle
    November 13, 2025/
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  • AI Max, Impression Share, and the Denominator Problem
    AI Max, Impression Share, and the Denominator Problem
    October 30, 2025/
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  • Are Ad Group Targets Fake?
    Are Ad Group Targets Fake?
    October 9, 2025/
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  • Report Editor Revelations in Google Ads
    Report Editor Revelations in Google Ads
    September 25, 2025/
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  • AI Max for Search: When It Works, When It Fails, What to Watch
    AI Max for Search: When It Works, When It Fails, What to Watch
    September 11, 2025/
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  • How to Save a Failing Google Ads Account
    How to Save a Failing Google Ads Account
    August 14, 2025/
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