Monthly Archives: February 2020
February 2020
Why You Always Need a Plan in Google Ads
Generic optimisation can take your Google Ads campaigns to a certain level. After that, real…
When You Don't Want a Higher Conversion Rate in Google Ads
Conversion rate, cost per conversion and – if you have it – return on ad…
Recent Posts
-
Grow and Prune: How Expansion and Refinement Work Together in Google AdsMarch 20, 2025/0 Comments
-
Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/
-
The value of exact matches in Google AdsJanuary 23, 2025/
-
PPC and the split ticket problemJanuary 9, 2025/
-
#5 Overlooked Features in Google AdsDecember 12, 2024/
-
What to know before Black FridayOctober 31, 2024/
-
How to uncover hidden performance patterns with AIOctober 17, 2024/