Monthly Archives: March 2019
March 2019
3 Reasons to Bother with Google Analytics
When it comes to tracking your PPC traffic, there are two obvious choices: Use the…
Know your Unknowns: Getting more out of demographic data
To squeeze maximum value out of Google Ads campaigns, we need to make use of…
PPC Crosswords
Know a bit about Google Ads? Try these PPC crosswords (one easy, one hard). Click…
Main Site or Standalone Landing Page..?
It’s a question every PPC-er faces…When should you send users to a page on the…
The Enemy Within? The Truth About Duplicate Keywords
“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…
Recent Posts
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Crazy Bids, Smart Bidding: Under the Hood of Google’s Wildest CPCsApril 17, 2025/0 Comments
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Account-level automated extensions: which to keep, which to cutFebruary 20, 2025/
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The value of exact matches in Google AdsJanuary 23, 2025/
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PPC and the split ticket problemJanuary 9, 2025/
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#5 Overlooked Features in Google AdsDecember 12, 2024/