March 2019

3 Reasons to Bother with Google Analytics

When it comes to tracking your PPC traffic, there are two obvious choices: Use the…

Know your Unknowns: Getting more out of demographic data

To squeeze maximum value out of Google Ads campaigns, we need to make use of…

PPC Crosswords

Know a bit about Google Ads? Try these PPC crosswords (one easy, one hard). Click…

Main Site or Standalone Landing Page..?

It’s a question every PPC-er faces…When should you send users to a page on the…

The Enemy Within? The Truth About Duplicate Keywords

“You don’t want to run duplicate keywords, because you’ll end up competing with yourself”I’ve heard…