PPC Crosswords
Phil Taylor
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Lastest Posts
The value of value (how to give Google a clue)
Posted by Phil Taylor
On the face of it, maximise conversion value beats maximise conversions. If you can align…
How to give your target CPA more leverage
Posted by Phil Taylor
The squeeze I was emailing a client recently, trying to explain why their campaign had…
Recent Posts
Recent Posts
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The value of value (how to give Google a clue)April 17, 2026/0 Comments -
How to give your target CPA more leverageMarch 19, 2026/ -
Why Exact Matches Still Matter – and When They Don’tMarch 6, 2026/ -
What Ad Tests Are Really Telling YouFebruary 19, 2026/ -
What to Consider When Adjusting ROAS TargetsFebruary 5, 2026/
